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Hightouch AI Agents – Agentic Marketing Platform Built on Your Customer Data

Hightouch’s Agentic Marketing Platform puts always-on AI agents on top of a company’s own customer data and brand context, so they can surface opportunities, generate on-brand creative and run campaigns across channels.

Hightouch AI Agents – Agentic Marketing Platform Built on Your Customer Data

Hightouch AI Agents – Agentic Marketing Platform Built on Your Customer Data

Hightouch’s Agentic Marketing Platform puts always-on AI agents on top of a company’s own customer data and brand context, so they can surface opportunities, generate on-brand creative and run campaigns across channels.

Features

Description

Hightouch is best known as a composable customer data platform, and its Agentic Marketing Platform (AMP) adds always-on AI agents on top of that data. The agents research audiences, find opportunities around the clock, generate on-brand ads and lifecycle campaigns, and execute them across advertising, email, SMS and web, all within enterprise guardrails.

Co-founder and co-CEO Kashish Gupta argues that most AI marketing tools generate vast amounts of mediocre content that never gets used, and that Hightouch was rebuilt so agents operate directly on trusted data. In March 2026 Hightouch raised a $150M Series D led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures, valuing it at $2.75 billion. Iconiq, Sapphire Ventures, Amplify Partners, Y Combinator and TD7, the venture arm of The Trade Desk, also took part. Hightouch says it grew more than 100% in each of the past two years, and customers include Domino’s, PetSmart, DraftKings, Ramp and Whoop.

Who Hightouch Is For

Hightouch’s agents suit data-rich consumer brands:

  • Lifecycle marketers who want personalised campaigns without waiting on data teams.
  • Performance marketers needing a high volume of on-brand ads.
  • Data teams that already run a cloud data warehouse.
  • Enterprises in retail, financial services, travel and media.

Core Capabilities

Proactive Agentic Insights

Agents aggregate signals across your data, market and competitors to surface what to act on next, helping teams brainstorm winning campaigns faster.

Lifecycle Studio

Agents help plan, create and execute personalised lifecycle campaigns, pulling from existing assets and customer data. Hightouch can now send messages itself, and AI Decisioning picks the right message for each customer. PetSmart uses Hightouch to personalise journeys for more than 70 million loyalty programme members, and Fundrise scales one-to-one personalisation with its agents.

Ad Studio

Agents build, edit and launch on-brand ads at the volume performance marketing requires, working from approved assets and informed by data. Otrium, for example, cut campaign launch time by 70% and drove 15% more conversions.

Grounded in Your Data

Hightouch connects directly to your data warehouse, so you keep control of governance and storage. Audiences and journeys are built with a no-code builder and activated across more than 300 tools. Approval flows, audit logs and role-based access keep humans in control.

Key Features Summary

  • Agentic Marketing Platform with Ad Studio and Lifecycle Studio
  • AI Decisioning for one-to-one personalisation
  • Composable CDP and Reverse ETL
  • No-code audience and journey builder
  • 300+ integrations
  • Approval flows, audit logs and Git version control
  • ISO 27001, SOC 2, HIPAA and GDPR compliance

Plans & Pricing

Hightouch uses composable, usage-based pricing. The agentic platform is sold through demos, with a pre-set amount of monthly personalised actions.

Plan Price What you get
Agentic Marketing Platform Contact sales Ad Studio, Lifecycle Studio and AI Decisioning, integrations, enterprise security, observability
Composable CDP Contact sales Reverse ETL, Events, Customer Studio, identity resolution, real-time personalisation, unlimited seats
Basic Reverse ETL Free Up to 2 active syncs, unlimited destinations and seats

Pricing taken from hightouch.com/pricing on 29 October 2026; AI agent plans are quoted on request.

Pros & Cons

Pros

  • Agents work on trusted first-party warehouse data.
  • Named a Leader in the 2026 Gartner Magic Quadrant for CDPs.
  • Strong enterprise security and governance.

Cons

  • No public price for the agent platform.
  • Best value requires a mature data warehouse.
  • Broad product range can be complex to scope.

Where Hightouch Fits

Hightouch sits between your data and your channels. For B2C lifecycle decisioning without a CDP, compare JustAI, and for consumer data enrichment see Minerva. For ad agents, see our guide to the best AI paid ads tools.

Browse the customer intelligence agents category, or explore more AI agents in our directory.

FAQs

Where do humans stay in the loop?

Marketers set the guardrails, review agent-generated creative and use approval flows before campaigns go live. Audit logs and role-based access show who changed what.

What can Hightouch’s agents do?

They surface insights, build audiences, generate lifecycle campaigns and on-brand ads, and execute them across channels within guardrails.

How much does Hightouch cost?

The agent platform is usage-based and quoted on request. A free Basic Reverse ETL tier is available.