Swokei – AI Website Audits and Cold Email for Web Agencies

Description

Swokei is an AI cold-email platform for web-design agencies and freelance designers. It finds local-business leads, opens each prospect’s website in a real browser, scores design, SEO, speed and mobile from 0 to 10, and writes a personalised outreach email about what it found. The site says nothing leaves your mailbox until you approve it. Sending is from your own Gmail, Outlook, Yahoo or SMTP mailbox, with warmup included on paid plans.

It is operated by StudioIndex – F.Z.C (registration number 43943), a company established in the United Arab Emirates, according to the terms of service (updated 1 November 2026). The public founders are Seif Alsaatie, who hunted the Product Hunt launch on 6 May 2026, and Emmet Alsaatie; both have described building the product after running a web agency together. Paid plans start at $49 a month, or $42 a month if you pay annually, with 20 free credits and no card required to start (checked 12 November 2026 from swokei.com/pricing). Full desk review: Swokei review 2026.

Evidence caveat: Swokei is still early. The Product Hunt launch on 6 May 2026 received three upvotes, was not featured, and placed #158 that day (hunted.space, checked 12 November 2026). Homepage claims such as “1,000+ web agencies” and “31.7M emails sent” are vendor marketing and are not independently verified; founder posts have used different agency-count figures. Testimonials on the site have not been independently checked. The free plan cannot send mail. Cold-email and anti-spam rules still sit with you. We have not run a trial.

Who Swokei Is For

• Web-design agencies and freelance designers who want outreach that names a real issue on the prospect’s existing site, rather than a generic “we build websites” pitch.
• Small teams that will review every email before it sends, and who are happy to connect their own mailbox.
• A poorer fit if you need a long independent review history, if you want to send on the free plan, or if you are not prepared to own cold-email compliance yourself.

Core Capabilities

Website analysis, then the email

Swokei says it opens each lead’s site in a headless Chrome browser, including JavaScript, on desktop and mobile sizes, then scores design, SEO, responsiveness and speed from 0 to 10. You can set a threshold so stronger sites are skipped. Findings are written into a personalised email; the homepage says there are no templates that only swap in a first name. Emails can be written in thirteen languages, described as native rather than machine-translated. If a site is down, a fallback message is available.

Leads, sending and replies

Leads can be imported (CSV, pasted rows or Google Sheets) or found in-product by city and niche. Addresses can be verified. Paid plans send from your mailbox (Gmail, Outlook, Yahoo or SMTP), with a send window and throttle; the pricing FAQ says there is no monthly sending ceiling, but Swokei still paces each mailbox to a safe daily volume. Warmup is described as an automatic 30-day ramp on paid plans. Replies can be classified by intent (interested, maybe later, wrong person, not interested, or out of office) and turned into CRM deals. A Claude connector can find businesses, analyse sites and save outreach drafts. The site says you review emails before a campaign starts.

Key Features Summary

• Browser-based site audit scored 0–10 for design, SEO, speed and mobile
• Personalised cold emails from those findings, with approve-first sending
• Lead finding or import, email verification, warmup, reply inbox and a built-in CRM
• Thirteen email languages; Claude connector available
• Public USD prices; 20 free credits, no card; sending starts on a paid plan
• Official X (@Swokei_app) and LinkedIn company page linked from the site

Plans & Pricing

Pricing checked 12 November 2026 from swokei.com/pricing. One credit is one lead’s website read and one email written for it; verifying an address also spends a credit. Sending, follow-ups, reply sorting, warmup, lead search, templates and the CRM do not spend credits, but sending still requires a paid plan. Unused monthly credits roll over, up to one month’s allowance. The terms offer a full refund within 7 days of a plan payment if no credits have been used since that payment. Confirm live figures before you buy.

Pros & Cons

Pros

• A clear, public price list, 20 free credits with no card, and an approve-first send.
• The workflow is built around a real site audit, not a first-name mail merge.
• A named legal entity, a 7-day unused-credit refund in the terms, and official X and LinkedIn profiles linked from the site.

Cons

• Thin independent evidence: a weak Product Hunt launch and unverified vendor claims, including inconsistent agency-count figures.
• The free plan cannot send; you need a paid plan and your own mailbox.
• You remain responsible for cold-email and anti-spam law (the terms cite CAN-SPAM, CASL and the GDPR). No street address was found on the legal pages.

Where Swokei Fits

Swokei sits with marketing automation tools for cold email and outbound, rather than with GEO or AI-SEO measurement platforms. Browse our directory of AI tools for digital marketers.

FAQs

How much does Swokei cost?

There is a free plan with 20 credits and no card, but it cannot send mail. Paid plans are Basic at $49 a month ($42 billed annually), Pro at $99 ($84 annually) and Agency at $249 ($212 annually), checked 12 November 2026.

Does Swokei send emails without my approval?

The site says you review the emails it wrote, and that nothing sends until you start the campaign.

Who makes Swokei?

StudioIndex – F.Z.C (registration number 43943), established in the United Arab Emirates. Public founders include Seif Alsaatie and Emmet Alsaatie. The support address on the site is support@swokei.com.