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unfair.so – Creator Marketing and Warm Outreach for X and LinkedIn

unfair.so is a creator-marketing and warm-outreach platform for X and LinkedIn. Outreach from $99 a month; managed creator launches from $990 a month, plus creator budget.

unfair.so – Creator Marketing and Warm Outreach for X and LinkedIn

unfair.so – Creator Marketing and Warm Outreach for X and LinkedIn

unfair.so is a creator-marketing and warm-outreach platform for X and LinkedIn. Outreach from $99 a month; managed creator launches from $990 a month, plus creator budget.

Features

Pricing

  • Paid

Description

unfair.so is a creator-marketing and warm-outreach platform aimed at founders and small B2B or SaaS teams. Official pages describe two connected offers. The first is a marketplace for booking creators on X and LinkedIn whose audiences already include your buyers, then launching a coordinated wave of posts at a time you choose. The second is a set of outreach agents that start from those engagement signals, and from other buying signals, and open a conversation by DM, email or LinkedIn. The operator named in official materials, including the creator terms, is unfair LLC. A headquarters city is not stated on the official site. This is not a consumer Instagram marketplace; the homepage lists Instagram and TikTok as coming soon.

The official homepage claims 1,000+ creators and leads with “First post today.” Public prices were checked on 13 November 2026 (Europe/London). The cheapest published plan is on the outreach page: the Unfair plan at $99 a month. Creator plans on the pricing page start at $990 a month for managed Launchmaxxing, plus a creator budget from $4,000 a launch and a view-based fee, or $1,990 a month for self-serve UGCmaxxing plus a 20% platform fee on creator spend. Official FAQs say quotes on X start from $20, with a median of $100, and that creators are paid only when a post lands in the agreed window. For a fuller look at the offer, read our unfair.so review 2026.

Who It’s For

  • Founders and small B2B or SaaS teams that want to launch a product, feature or story on X and LinkedIn with creators their buyers already follow.
  • Growth or demand-generation teams that want every engager from a launch exported as a lead, with email and LinkedIn details in a CSV, rather than leaving the conversation on the social post.
  • Teams that would rather pay a published monthly plan and a creator budget they approve quote by quote, than run a traditional agency retainer with no public rate card.
  • Teams that want a managed GTM manager to run the lineup, brief and launch window, as described on the official Launchmaxxing plan (the homepage says this managed offer has 20 spots).
  • Creators on X and LinkedIn who want brand bookings through unfair.so for creators, where official pages say the platform takes 0% of the creator’s payout.

Core Capabilities

  • Creator marketplace on X and LinkedIn. Official pages say you pick creators by the people in their audience, not only by follower count, see prices up front, and can make a counteroffer.
  • Coordinated launch waves. A campaign is described as your launch post plus a lineup of creators who post about it in the same short window (the official FAQ says five minutes). The vendor says that burst is what helps the post travel on X’s feed, and that this is not an engagement pod.
  • AI assistance for briefs and matches. The official site says AI can suggest different angles for your post, and can suggest creators your buyers follow and explain each match.
  • Lead capture from engagement. Official copy says every engager can be exported as a lead, with email and LinkedIn, in a CSV.
  • Warm outreach agents. The outreach product starts from signals such as follows, replies under competitors, threads and keywords, scores fit against an ICP, enriches an X handle, and opens on DM, email or LinkedIn.
  • Managed launches. Launchmaxxing includes a GTM manager, launch windows, the quote wave, payment of creators, up to two managed launches a week, and a priority Slack channel, with no platform fee on the creator budget.
  • Creator-side bookings. Creators can build a public page showing audience groups and prices. Official creator terms say payouts are released through Talentir after a post is approved, and that a missed or off-brief post is not paid.

Key Features

  • Official homepage claim of 1,000+ creators, and a pricing-page claim of 5,000+ creators per brief (invite as many as you want).
  • Follower-level audience data, described as roles, companies and verified accounts in a creator’s audience.
  • Unlimited campaigns and weekly posts between launches on UGCmaxxing, as stated.
  • Reminders before a launch window, officially 12 hours, 6 hours, 1 hour and 5 minutes before.
  • A minimum of six hours’ notice to pick a launch moment, so creators receive the brief and reminders in time, per the official FAQ.
  • You approve every creator price before anything moves; official FAQs say quotes on X run from $20, with a median of $100.
  • Pay only for posts that land in the window; unused budget is described as returning to your balance.
  • 3% card processing on top of plan and creator fees, per the official FAQ.
  • A free X algorithm scan on unfair.so/x-algorithm, described as needing only a public handle once you are signed in, with no posting access.
  • A yearly option on the outreach page, marked −17%. The static page did not show the resulting yearly dollar totals when checked.

Plans & Pricing

Checked on 13 November 2026 (Europe/London), from the official pricing and outreach pages. Creator budget sits on top of the monthly plan. Figures in the example months below are the vendor’s own worked examples, not independently verified costs for a real campaign. Outreach result figures on that page are described as approximate numbers, tested by the vendor on brand-new accounts, and they assume the agents run every day and that you follow up.

Option Public price What official pages say
Outreach: Unfair $99 a month The cheapest published plan. Includes an outreach agent (warm DM, email and LinkedIn), an engage agent (about 300 replies a month, as stated), an enrich agent, and a takeover agent for competitors’ ICPs. A yearly toggle is marked −17%; exact yearly totals were not shown in the static page.
Outreach: Very Unfair $249 a month (the page also showed $415) Shown as $249 a month when checked, with $415 also visible on the page. Treat $249 as the price displayed on that date, not as a guaranteed ongoing rate. Official copy adds a co-pilot outreach agent (up to 1,750 contacts a month, as stated), an ultrawarm engage agent (about 750 replies a month), enrich, collabs (up to six a month) and takeover.
Outreach: Unfairmaxxing $799 a month (the page also showed $1,999) Shown as $799 a month when checked, with $1,999 also visible. Official copy adds higher contact and reply ceilings, three X accounts on the engage agent, unlimited creator collabs managed for you, plus enrich and takeover. Result figures on the page are the vendor’s own approximations.
Creator plans: UGCmaxxing (self-serve) $1,990 a month, plus 20% platform fee on your creator budget, plus 3% card processing A roster of creators posting about you all month, as stated. You control creator spend. Official example month: plan $1,990, creator budget 20 × $200 = $4,000, platform fee $800, total $6,790.
Creator plans: Launchmaxxing (managed) $990 a month, plus $2,000 per 100K views on each launch (maximum $10,000 view fee per launch), plus a creator budget from $4,000 a launch, plus 3% card processing. No platform fee on the creator budget. Includes everything in UGCmaxxing, with no platform fee, plus a GTM manager, launch operations and priority Slack. Official example month, one launch at 300K views: plan $990, creator budget $4,000, view fee $6,000, total $10,990. The homepage says there are 20 spots for this managed offer.
Creator quotes and payouts Whatever the creator charges; you approve each price. Official FAQ: quotes on X from $20, median $100 Creators are paid only when the post lands in the window; otherwise the budget stays on hold and the rest returns to your balance, as stated. Official creator terms say brands pay through Unfair and payouts go out through Talentir after approval. Creators officially keep 100% of their quote (0% platform cut on the creator side).
X algorithm scan Free, once you are signed in, as stated on /x-algorithm Officially reads public posts only and cannot post as you. This is a free scan, not a free plan of the main product.

No free trial of the paid plans was listed on the official pricing or outreach pages when checked. A strategy call is described as 30 minutes, with no plan required. Buyer terms and privacy for the main product are not published on a public URL under unfair.so; official materials say they live in the app, under the “More” menu. Creator terms and privacy are public at creators.unfair.so/terms, last updated November 2026.

Pros & Cons

Pros

  • A public rate card, with a clear floor of $99 a month for outreach and published creator-plan fees.
  • Creators are paid only for posts that land, and you approve every quote before work starts.
  • Audience-level creator data, not only follower counts, which is the main point of the marketplace as described.
  • Launch engagement can be exported as leads with email and LinkedIn, so the campaign has a stated path to pipeline.
  • Self-serve and managed creator options sit beside a separate outreach product, so a small team can start on a lower plan.
  • Official creator terms are public, and the creator-side cut is stated as 0%.

Cons

  • Two product lines, with different price floors, can be confusing: the homepage highlights managed launches from $990 a month, while outreach starts at $99.
  • Outreach volume figures are the vendor’s own approximations from tests on brand-new accounts, not independently verified results.
  • Buyer terms and privacy for the main app are not on a public unfair.so URL, so commercial terms for brands are harder to review before signup.
  • The coordinated five-minute quote wave is the vendor’s stated method for reaching the X feed. Official FAQs say this is not an engagement pod; you should still weigh it against each platform’s own rules.
  • Headquarters, funding and a founding date are not stated on the official site, and the product is still new.
  • Instagram and TikTok are listed as coming soon, so the live platforms today are X and LinkedIn only.

Where It Fits

unfair.so sits in influencer marketing and social media marketing, with outreach, enrichment and lead export that also belong in marketing automation and lead generation. For a B2B creator platform with a wallet and Social Signals, see Flooencer. For published-price discovery and campaign tools, see Favikon, Limelight and Naano. For a managed LinkedIn-first agency rather than a marketplace, see Creator Authority. These tools are compared in our best B2B influencer marketing platforms 2026 guide, with a wider set in best AI influencer marketing tools 2026. If you want a managed social team more broadly, see our AI social media agencies shortlist, or browse the directory of AI tools for digital marketers.

FAQs

What does unfair.so do?

Official pages describe it as a way to hire creators your buyers already follow on X and LinkedIn, launch coordinated posts, keep everyone who engages as a lead, and run warm outreach from those signals. It is operated by unfair LLC.

How much does unfair.so cost?

The cheapest published plan is $99 a month on the outreach page. Self-serve creator marketing is listed at $1,990 a month plus a 20% platform fee on creator spend. Managed Launchmaxxing is listed at $990 a month, plus $2,000 per 100K views (capped at $10,000 per launch) and a creator budget from $4,000 a launch. Creator quotes are approved individually. Prices checked on 13 November 2026 (Europe/London).

Is there a free trial?

No free trial of the paid plans was listed on the official pricing or outreach pages when checked. A free X algorithm scan is advertised once you are signed in, and a strategy call is described as requiring no plan.

Which platforms does it support?

Official pricing FAQs say X and LinkedIn. The homepage lists Instagram and TikTok as coming soon. Every creator’s page is described as showing each live platform on its own tab, with its own audience, numbers and prices.

Is this an engagement pod?

The official FAQ says no. It describes the lineup as creators with real audiences, each writing in their own words from their own angle, with reach coming from the people who already follow them. That is the vendor’s position, not an independent finding.

Who operates unfair.so?

Official materials, including the creator terms, name unfair LLC. A headquarters city is not published on the official site. Creator terms and privacy were last updated in November 2026.