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How to Develop a Content Marketing Plan with Templates If you are like most marketers, you begin your content marketing efforts with the best of intentions. You have great ideas for content that you are sure readers will connect with. You have some thoughts about places to promote that content. ...

The Ultimate Collection of Free Content Marketing Templates Does any aspect of your job intimidate you? For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project. Whether it's writing a blog post, designing an infogr...

Developing a Content Marketing Strategy Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably (which is understandable, as the lines ar...

How to Do a Competitive Analysis | Case Study Included In order to be a leader in your industry, you need to know how to perform a competitive analysis. A competitor analysis is more than a simple SWOT analysis where you find the strength and weaknesses of your market segment. Evaluating your ...