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Podcast Publishing Checklist Run this checklist to publish your podcast The facts According to research in 2014, there are over 150,000 podcasts in the world. Podcasting is a medium that grows around 30% year on year, with podcast directory Stitcher hosting 40,000+ podcasts alone. That seems l...

Podcast Marketing - Get your first 100 Podcast Listeners Written by James Schramko, the founder of Sydney based online marketing coaching business SuperFastBusiness. Email your mailing list The first thing you should do in the quest to get your first 100 podcast listeners is email your mai...

Psychographic Segmentation 101: Boost Conversions Using The Power Of Data Consumer psychographics as we know it today was formulated almost 50 years ago in what originally started out as consumer behavior research. Over the years, B2C psychographics has been refined into a powerful sales intelli...

B2B MARKETING STRATEGY 2020: THE ONLY GUIDE YOU’LL EVER NEED Welcome to the future of B2B marketing. About 90% of the world’s data has been produced in the last two years, launching us into what Deloitte has dubbed the Fourth Industrial Revolution. Technology has changed the way we think, lea...

The Ultimate Guide to B2B Marketing in 2021 Discover a variety of B2B marketing strategies you can use to reach and resonate with your business audience Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to jug...

How to Develop a B2B Marketing Strategy (Instead of a List of Tactics) Lots of marketing articles promise information on B2B marketing strategies…and then deliver a list of tactics. While that can be useful, all the best marketing tactics in the world won’t lead to the results you want—unless th...

Restructuring HTML SEO Split Testing Lessons from SearchPilot For this week’s #SPQuiz, we asked our Twitter followers what they thought would the result of restructuring the HTML, to bring the most important content above the sidebar. This was with the intention of improving the user experienc...

Emoji in Meta Descriptions SEO Split Testing Lessons from SearchPilot For this edition of the #SPQuiz, we asked our Twitter followers what they expected to have happened when we replaced numbers with emoji in meta descriptions. The response was mixed: Result of Twitter poll on emoji meta de...

Adding Confidence Messaging SEO Split Testing Lessons from SearchPilot This week we asked our Twitter followers what they thought happened when we added a confidence banner to a travel client’s website (this test was run pre-COVID). The test was a full funnel experiment, so we measured the imp...

Reconfiguring Page Layout SEO Split Testing Lessons from SearchPilot This week, we asked our Twitter followers what they think happened to organic traffic when we moved a travel client’s flight search widget from the bottom of the hero image to the top. This is what our followers thought: ...