The Ultimate Guide to B2B Marketing in 2021

Welcome to the future of B2B marketing.

About 90% of the world’s data has been produced in the last two years, launching us into what Deloitte has dubbed the Fourth Industrial Revolution. Technology has changed the way we think, learn, act, and shop—and the B2B sector is included. However, when it comes to B2B marketing, many B2B business owners I know have (on some level) made the same mistake—treating their sales and marketing strategies like it’s still 1999.

If you’re in that same boat, allow me to catch you up: Y2K never happened, Beanie Babies were a lousy investment, and B2B buyers now have instant, unlimited access to information via a tiny, internet-connected screen that fits in their pocket.

A new study from marketing research firm Gartner found that despite the proliferation of digital access, 77% of B2B buyers still feel that making a purchase is time-consuming—and even painful.

Let’s change that.

After years on the front lines of the B2B digital marketing transformation, I’ve learned what it takes to succeed and what leads to failure—and I want to share that insider tribal knowledge with you. Below, I’ve condensed everything you need to know about creating a winning B2B marketing strategy into this easy-to-understand guide. It’s broken down into three steps and eight sections (you can jump to each section by clicking below):

Step 1: Prepare

The modern B2B buyer’s journey
B2B marketing framework to guide your strategy
Crucial elements of a sales-driving B2B marketing plan