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SEO Split-Testing Lessons from SearchPilot Increasing Internal Linking This week, we asked our Twitter followers what they thought happened to the organic traffic of higher level category pages when we ran an internal linking test on a grocery website where we added links to some lower level c...

Adding FAQ Schema SEO Split Testing Lessons from SearchPilot FAQ schema is a form of structured markup that can get rich snippets in search results. It was released in 2019 and allows web pages to mark up FAQ content on their web pages so that it appears for users in the SERP (Search Engine Re...

SEO Split-Testing Lessons from SearchPilot: Bringing Content Out of Tabs The constant dialogue between webmasters and representatives at Google has always been littered with SEOs sharing case studies with examples of when what they’ve seen out in the wild hasn’t lined up with what the powers-t...

Removing SEO Text SEO Split Testing Lessons from SearchPilot Across most verticals, websites commonly will have text below the fold that predominantly exists to target search engines, not users. We’ve all seen it and we all know hardly anybody reads it other than Googlebot. Unsurprisingly, ...

Adding a 2-Step Email Signup Component SEO Split Testing Lessons from SearchPilot Earlier this week we asked our Twitter followers what they think happened to organic traffic when we added a 2-step email signup component to pages. Almost 64% of those who answered thought this change would h...

SEO Split Testing Lessons For this edition of #SPQuiz, we asked our Twitter followers what they thought the impact would be on organic traffic of adding the current month and year to title tags on a listings website. Opinion was split between positive and no detectable impact, with a majority th...

SEO Split-Testing Lessons from SearchPilot: Forcing Google to Respect Meta Descriptions This week on Twitter, we asked our followers what they thought would happen to organic traffic when we forced Google to respect meta descriptions, instead of pulling content from elsewhere on the page into se...

Changing microdata to JSON+LD SEO Split Testing Lessons From SearchPilot This week, we asked our Twitter followers what they thought happened to the organic traffic of pages when we replaced microdata markup with the equivalent JSON-LD structured data. This was what they thought: Twitter...

SEO Split-Testing Lessons from SearchPilot: Adding Prices to Titles This week, we asked our Twitter followers what they think happened to organic traffic when we added the price of a product to the title tag on an ecommerce client’s site. This is what our followers thought: We asked our ...

Placing the Brand Name First in Title Tags SEO Split Testing Lessons from SearchPilot In this week’s #SPQuiz, we asked our Twitter followers what they thought the impact on organic traffic was when we reordered title tags to include brand names at the start, especially if you are a household n...