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Marketing Automation Made Easy

Marketing Automation Made Easy ABOUT THIS COURSE Maybe you’re considering adding a Marketing Automation Platform (MAP) to your tech stack. Maybe you already have, and maybe yo...

Marketing Automation Made Easy ABOUT THIS COURSE Maybe you’re considering adding a Marketing Automation Platform (MAP) to your tech stack. Maybe you already have, and maybe you understand how the technology itself works generally, but you’re unclear how to best make it work for you and your bus...

Price from
$595

Know Your Customer (and Reap the Rewards)

Know Your Customer (and Reap the Rewards) The modern buyer’s journey is more complex than ever, with countless routes to reach the holy grail: the purchase. So, how can you bes...

Know Your Customer (and Reap the Rewards) The modern buyer’s journey is more complex than ever, with countless routes to reach the holy grail: the purchase. So, how can you best collect the data you need and gain the insights you want from your customers and prospects? We’ll show you everything ...

Price from
$595

The (Non-Techie) Marketer’s Guide to SEO

The (Non-Techie) Marketer’s Guide to SEO Do you ever wish you had a better handle on Search Engine Optimization? More familiarity with the concepts that could help you make bet...

The (Non-Techie) Marketer’s Guide to SEO Do you ever wish you had a better handle on Search Engine Optimization? More familiarity with the concepts that could help you make better SEO plans and better communicate your needs to your technical team members? Let us show you how to speak today’s SEO...

Price from
$595

Marketing Strategy

Marketing Strategy Do you ever find that you’re so busy planning, implementing, and tracking your marketing activities that you lose sight of what your actual strategy is? It’s...

Marketing Strategy

Price from
$595

Marketing Strategy Do you ever find that you’re so busy planning, implementing, and tracking your marketing activities that you lose sight of what your actual strategy is? It’s time to put your big-picture business objectives (and how to achieve them) into perspective. We’ll show you how. ABO...

Price from
$595

Branding

Branding A brand is a value-generating machine. But actually generating revenue from that brand? That’s not always easy. How much money your brand makes, and how valuable it be...

Branding

Price from
$595

Branding A brand is a value-generating machine. But actually generating revenue from that brand? That’s not always easy. How much money your brand makes, and how valuable it becomes, is up to you and (more importantly) your customers. The key to success is knowing what your customers want… and d...

Price from
$595

Creating and Testing Assets for Your Content Marketing Campaign

Creating and Testing Assets for Your Content Marketing Campaign ABOUT THIS COURSE Did you know that 70% of the content companies create is never used? (Never as in… never ever...

Creating and Testing Assets for Your Content Marketing Campaign ABOUT THIS COURSE Did you know that 70% of the content companies create is never used? (Never as in… never ever!) That’s because most content development happens without proper insight or a real sense of purpose. In Creating ...

Price from
$595

A Scientific Approach to Metrics, Measurement, and Marketing ROI

A Scientific Approach to Metrics, Measurement, and Marketing ROI ABOUT THIS COURSE Marketing success is no longer a question of opinion or perception (thank goodness!). You ca...

A Scientific Approach to Metrics, Measurement, and Marketing ROI ABOUT THIS COURSE Marketing success is no longer a question of opinion or perception (thank goodness!). You can now quantify the impact of your marketing efforts, figure out why a campaign worked—or didn’t—and recreate good result...

Price from
$595

Analyzing the Results of Your Content Marketing Campaign

Analyzing the Results of Your Content Marketing Campaign ABOUT THIS COURSE Creating and launching a content marketing campaign is only half the job. The real measure of your w...

Analyzing the Results of Your Content Marketing Campaign ABOUT THIS COURSE Creating and launching a content marketing campaign is only half the job. The real measure of your work is how well your campaign is performing. That’s what you’ll learn how to do in Analyzing the Results of Your Content...

Price from
$595

The Six Secrets to Successful Influencer Campaigns

The Six Secrets to Successful Influencer Campaigns ABOUT THIS COURSE Influencer marketing flat-out works. Why? Because people trust their peers, friends, and people they admir...

The Six Secrets to Successful Influencer Campaigns ABOUT THIS COURSE Influencer marketing flat-out works. Why? Because people trust their peers, friends, and people they admire more than the brands selling products and services they use. Working successfully with the right influencers in the ri...

Price from
$595

Attracting, Compensating, and Retaining Top Marketing Talent

Attracting, Compensating, and Retaining Top Marketing Talent ABOUT THIS COURSE People are your biggest asset. More so than processes or programs, your people—the marketers on ...

Attracting, Compensating, and Retaining Top Marketing Talent ABOUT THIS COURSE People are your biggest asset. More so than processes or programs, your people—the marketers on your team—will make or break your success. As a department head or staff manager, the key is choosing the right people, ...

Price from
$595