
Facebook advertising offers an unparalleled opportunity for ecommerce businesses. With a powerful audience-targeting tool, platform-specific ad creative, and an easy-to-understand analytics tool, you have everything you need to run ads and grow your business.
Using his own brand and ads as an example, you’ll learn how to create a new customer acquisition campaign using interest-based targeting and data in your very own Shopify store.
If you’re brand new to paid advertising, we recommend starting with the introductory course: Facebook Ads for Beginners: Retention and Loyalty and then take this course.
In this course, you’ll learn how to get new customers to your online store. From setting a budget to testing your ads, Shopify business owner Ezra Firestone will share his steps for successful interest-based targeting.
Introduction
How to Succeed in this Course
What Successful Brands Have in Common
Ezra’s Core Principles of Advertising
How to Build Your Sales Funnel
How Much Should You Spend on Advertising?
How to Create the Customer Avatar
How to Turn Avatars into Audiences
Audience Insights Tool (DEMO)
Saved Audiences (DEMO)
Three Proven Video Frameworks
Video Production Tips for Any Budget
Campaign Structure 101
Live Campaign Set-Up (DEMO)
Dynamic Product Ads (DEMO)
Re-Engage and Re-Market with Video Ads (DEMO)
How to Use the Reporting Dashboard (DEMO)
Conclusion + Next Steps