Customer Intelligence: What It Is and Why You Need to Understand It

May 8, 2022

Customer Intelligence: What It Is and Why You Need to Understand It

In order to be successful in business, it is important to understand your customers. What are their needs and wants? What are they looking for on your website? What can you do to make them more likely to buy from you? This is where customer intelligence comes in. Customer intelligence is the process of understanding your customers through data analysis. By collecting data and analyzing it, you can gain a better understanding of who your customers are, what they want, and how to best serve them. In this blog post, we will discuss what customer intelligence is and why it is important for businesses today. We will also introduce some of the best customer intelligence tools on the market and show you how they can help you improve your marketing efforts!

Customer intelligence is important for businesses today because it allows you to make better decisions. With customer intelligence, you can understand your customers better and target them more effectively. For example, if you know that most of your customers are women aged 25-34, you can focus your marketing efforts on reaching this demographic. You can also use customer intelligence to improve your customer service. By understanding what your customers want and need, you can provide them with the best possible experience.

We have collected a number of the best customer intelligence tools on our platform.

There are plenty of great examples of customer intelligence

There are many customer intelligence tools available on the market today. Here are some of the best:

Chatra – Live Chat

Getting to know your customer is key to success in any business. Charta offers a customer intelligence tool that give you insight into customer behavior. With Charta, you can see how customers interact with your website, what they’re looking for, and how they communicate with your customer service team. This information is invaluable for understanding customer needs and improving customer satisfaction. Charta’s 14-day free trial gives you plenty of time to test out the features and see how it can benefit your business. After the trial, plans start at just $19 per agent/mo, making it affordable for businesses of all sizes. So why wait? Sign up today and start getting to know your customers better with Charta.

Full Story

As a business owner, it’s important to understand the customer’s experience with your product. FullStory is a customer intelligence tool that helps you see exactly what your customers are doing on your website or app. With FullStory, you can easily identify any problems they may be having and solve them quickly. As a result, you’ll be able to increase revenue and keep your customers happy. So if you’re looking to improve your customer experience, FullStory is the perfect solution.


Leadboxer’s customer intelligence tool has all the features you need to make informed decisions about who should qualify as your next leads. This database is designed for use with any source of data, and includes powerful filters that help generate segments based on behaviour or profile information gathered from each prospector candidate during initial outreach efforts


Leady is a customer intelligence tool that helps you to track points of user interaction, level of engagement, and events. This information gives you new opportunities to turn anonymous website visitors into new customers. With Leady, you can shorten the time spent on research and prospecting, and automate lead gen. Leady is the perfect tool for B2B companies who want to generate more leads and grow their customer base.


In today’s competitive landscape, businesses need to be able to connect with and understand their audiences in order to succeed. That’s where PlaceIQ comes in. They are the leading data and technology company that provides customer intelligence tools powered by location data. Their solutions help businesses advertising, understand consumer demand, market trends, and opportunities, and licensing best-in-breed location datasets. They provide the insights that businesses need to stay ahead of the curve and succeed in today’s market. Contact them to learn more about how they can help your business grow.


As a customer intelligence tool, LiveRamp connects siloed data and helps you build customer intelligence, understand customer journeys, and identify growth opportunities. It’s difficult to make decisions without accurate measurement, and gaps in customer intelligence, siloed and disconnected data, and a constantly changing landscape lead to missed opportunities. LiveRamp removes common barriers to measurement so you get more valuable insights and can make better decisions. With our platform, you can connect data at scale, accurately quantify business outcomes, and sustainably grow your business.

As customer intelligence becomes increasingly important for businesses, LiveRamp provides a customer intelligence tool that creates a source of truth for customer data. This technology connects data from disparate sources to create a foundation for measurement and analytics, all while preserving consumer privacy. With this tool, businesses can deepen their customer intelligence in order to better understand customer engagement and provide the right experiences to drive purchase decisions. As customer intelligence becomes more and more essential for businesses, LiveRamp’s customer intelligence tool is becoming an increasingly valuable resource.


Sandsiv+ is a customer intelligence tool that helps organizations to manage customer data and to improve customer experience. The platform provides an end-to-end solution for customer data management, customer experience management, and customer analytics. Sandsiv+ is a flexible and adaptable platform that can be easily customized to the customer experience management and analytics requirements of large organizations. The platform makes customer data available to inform better decisions and to enable team members to hit their targets faster. sandsiv+ is an agile customer intelligence platform that helps organizations to win by providing actionable insights into customer behavior.

sandsiv+ is a customer intelligence tool that uses advanced AI technologies, including Natural Language Processing (NLP) on Deep Machine Learning, to provide faster and more accurate insights. The dashboard is customizable, allowing users to effectively analyze and visualize customer data. The quantitative and qualitative analysis features provide a continuous customer intelligence feed that presents actionable insights. In addition, sandsiv+ offers a wide range of features to help users get the most out of their customer data.