Advanced Google Ads / AdWords Training-Updated for 2020

Description

Advanced Google Ads / AdWords Training-Updated for 2020

A hands on course exploring Google Ads techniques developed over 10 years. Module based & concise + Free eBook included!

What you’ll learn

Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation
Access Google Ads tools for forecasting performance
Budget Optimisation techniques using regression formula
Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
Improving Geotargeting for Local Businesses With A Double Campaign Structure
How To Setup, Run, Pivot & Interpret the Paid & Organic Report
Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
Identify Opportunities Between Organic & Paid Listings
Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
How to find the key pitfalls in any Google Ads account
How to Audit a new or existing Google Ads account and find issues to improve upon quickly
Utilise Dynamic Ad Customisers for more personalised ads
Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA
Understand attribution models and why the default last click is not always ideal
Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach
Develop a multi-funnel remarketing strategy for GDN and search campaign

Who this course is for:

Google Ads users looking to advance their knowledge