Business Strategy Tutorial: Developing the Buyer’s Journey for Your Business

Description

Business Strategy Tutorial:
Developing the Buyer’s Journey for Your Business
FREE Lesson

Think about how you make a purchase—the research you do, the engagement and evaluations you have with companies prior to that purchase. Just like you, your customers go through a similar process before purchasing a product or service. This process is called the buyer’s journey. Before making a purchase and becoming a customer, a person will go through the buyer’s journey as they make their way toward a purchase. Every potential buyer is focused on identifying their problem, understanding what options could alleviate their problem, or comparing their top choices when they’re ready to make a purchase. By understanding your buyer’s journey, you can help give those prospects the information they need to move towards making a purchase. In this lesson, learn how to develop a buyer’s journey for your business.

Lesson Details:
2 videos

12 minutes

Lesson Description:
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’s a fundamental part of an inbound strategy because it’s a framework you can use to understand your buyer’s needs and provide the information they need to reach their goals.