Communicating Your Demand Generation Programs and Campaigns

Description

Communicating Your Demand Generation Programs and Campaigns
Communication is the heart of marketing. Make sure your hard work you’ve done is memorable and useful to your audience. See to it that your demand generation programs and campaigns get out the door, successfully. And what’s more, that they rally people around your ideas.
ABOUT THIS COURSE
A successful demand-generation program is fueled by content that is carefully crafted for each of the unique personas who have an influence on a buying decision.

When executed properly, your demand generation programs help you meet your business objectives. In Communicating Your Demand Generation Programs and Campaigns, you’ll identify and take the important steps to ensure your complex campaigns go off without a hitch… and that they rally people around your ideas.

Each campaign requires multiple touches to your intended audience across multiple channels. You’ll learn best practices to create well-structured campaigns that deliver a customized experience to the people who matter most.

You’ll also see how to select the best channels to connect with your intended audience. You’ll discover how to work effectively with your team, so that everyone who is needed for a successful campaign knows what to do and why their role is important. And you’ll learn how to set up a reliable quality assurance process, so you can be confident your campaigns get out the door error-free. Every time.

LEARNING OBJECTIVES
1 Structure your demand generation campaigns from business objective to channel
2 Review which channels are optimal for your demand generation campaigns
3 Train and manage internal stakeholders
4 Determine a cadence for your campaigns to avoid traffic jams
5 Develop a process for quality assurance and increase email deliverability