Conversion Copywriting 101

Description

Conversion Copywriting 101

Today’s in-demand copywriters teach the basics of writing high-converting copy.

Course curriculum
1Conversion Copywriting vs Regular Old Copywriting
2How to Write Messages that Stick
Copywriting for Different Stages of Awareness
4Is Your Page Doing What It’s Supposed to Be Doing?
5How to Lay Out a Great Web Page
6Your Landing Page Ain’t Your Home Page, Okay?
7How to Format Your Web Copy
8How to Write Headlines that Get the Clicks
9How to Get ‘Em to Keep Reading
10How to Get Useful Testimonials and Where and When to Use Them
11Convert Like a Mofo, Yo
12Drip Campaigns that Are Way Better than the Other Guys’
13How to Write Adwords Ads
14How to Get Out of Your Copywriting Funk with This Insider Shortcut