Craft a “Pillar” Blog Post that Sells


Craft a “Pillar” Blog Post that Sells
Let’s create an engaging & entertaining blog post that establishes your brand as an industry authority and converts ice-cold prospects into red-hot buyers

Here’s What We’ll Create Together

In this workshop, you’ll leverage content marketing expert Russ Henneberry’s secret step-by-step formula to create a blog post that builds awareness, drives leads, and (most importantly) generates sales… automatically and predictably.

Follow an easy, step-by-step process to create an entertaining piece of content—one that people want to read, and more importantly… one that sells
Leverage tools you can use to quickly produce engaging blog posts (including 2 templatized, fill-in-the-blank worksheets to streamline the process)
Learn the fundamentals of content marketing—how to seize your audience’s attention, how to hold onto their attention, and how to establish your brand as an authority that your new audience can trust
Answer “3 magic questions” to easily write your brand new, flagship piece of content and establish your brand as THE AUTHORITY in your industry
Peek behind the curtain at DigitalMarketer’s biggest, most successful blog posts so you can model our strategy to build your own
Discover how companies like REI, Glassdoor, and Charles Schwab leverage “pillar” posts to generate MILLIONS of leads & customers, PLUS…
Learn DigitalMarketer’s tips for crafting your own winning blog post, along with some quick & dirty methods that will work for you (even if you’ve never written a blog post in your life)…
…By the time we’re finished, you’ll have a fully customized flagship blog post that builds trust with brand-new, ice-cold leads and converts them into red-hot buyers of your product or service.

Here’s a sample of what you’ll receive…

What You’ll Learn & Leverage

3 “Magic” Questions That Will Write Your Content For You

Answer the 3 “magic” questions before you ever start writing a piece of content to set your campaign up for success. As long as you can answer these 3 questions you will know how to put together a blog post that establishes you as THE AUTHORITY in your industry and builds a bond with even the coldest of audiences.

A Content Crusader’s Tested & Proven Blog Blueprints

Russ Henneberry knows content. He’s been creating viral, conversions-driven content strategies for companies like Salesforce, Crazy Egg, and DigitaMarketer for over a decade. He’s created 2 fill-in-the-blank templates and audits that make crafting your blog post (and all future blog posts) truly effortless.

In fact, the valuable resources in this workshop will expedite the entire process of crafting a pillar blog post and save you valuable time and money.

Options for Every Business… In Any Industry

Learn the 5 types of pillar posts that are absolutely, 100% proven to generate new traffic, leads, and customers… even in “boring” or “straight-laced” industries. You’ll be able to pick and choose which ones you want to leverage for your business.

And don’t worry… if you’ve never written a blog post or don’t consider yourself a “strong writer,” there are plenty of swipable pieces of content in this training that you can use to create your brand new blog post.