Customer Acquisition

Customer Acquisition

Customer Acquisition


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Become great at customer acquisition

Get advanced level skills to drive effective customer acquisition.

This is a program for people serious about building tactical acquisition skills. Get really good at the key paid and organic acquisition channels to drive growth.

Start acquiring customers profitably and at scale
Learn how to get great return on ad spend for key paid acquisition channels like Google Ads, Facebook Ads, YouTube Ads and LinkedIn Ads.
Learn key content and SEO skills like content marketing strategy, technical SEO, managing editorial calendars for SEO, and much more.
Apply industry-agnostic acquisition processes and frameworks for digital marketing.

In this extensive certification program by CXL Institute, you will learn the methodologies and processes that top growth executives have used to execute campaigns for exponential and continuous growth.

At the end of the program, you’ll be able to implement processes, tools, and techniques to grow your business, no matter the industry you’re in.

Practical curriculum teaching you what the market needs right now from acquisition specialists, created by leading practitioners.

We work with industry experts to determine the most relevant topics. What is useful and in-demand has informed our curriculum more than anything else.

Courses are taught by hand-selected top practitioners, names that people in the industry know well.

Perfect for marketers looking to become a customer acquisition pro

This is a comprehensive training program that will give you the skills to do effective customer acqusition.

It covers all key customer acquisition channels – both paid and organic. You get the full gamut of skills you need to become a customer acquisiton pro.

Pass the final test and become a CXL Certified Customer Acquisition Specialist.