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Digital Marketing Strategy
Digital Marketing Strategy
Pricing
from $13.99
- Free
Description
Digital Marketing Strategy 101
More than 80,000 business owners have taken my class since 2014 – it’s now available online
What you’ll learn:
- Difference between goal, strategy, and tactic
- How to define a digital marketing strategy
- The goal-first framework
- How to define your customer
- Create a customer persona
- How to create a Unique Value Proposition
- Create an elevator pitch (think Shark Tank!)
- Methods of targeting customers
- Measuring success of your marketing efforts
Description
In this class, you will develop essential digital marketing strategies that will lay the foundation for all of your marketing tactics.
- Assess and refine your business’s values and mission statement
- Define your customer using the customer persona tool
- Define your unique value proposition (UVP)
- Develop and deliver your business’s elevator pitch
- Understand the value and role of marketing data
- Learn how to appeal to customers across the Loyalty Loop
Who this course is for:
- Business owners that want to grow
- Working professionals that want to learn digital marketing
- Entrepreneurs that want to do the digital marketing themselves
