Digital Skills: Social Media

Digital Skills: Social Media

Digital Skills: Social Media


  • Free


Digital Skills: Social Media

Learn how to use social media for business, from creating a social media presence to measuring success.

Learn how to effectively use social media for business

Does your business need to use social media? Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.

You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence. You will also look at examples of different social media channels, tips for using them and how to measure success and improve your campaigns.

What will you achieve?

By the end of the course, you‘ll be able to…

Explain what Social Media is
Describe how it can be used to build a brand
Explain what target groups are
Identify social media channels
Explain tips for messaging
Describe the role of a Social Media Manager
Identify Social Media Management tools
Who is the course for?

This course is for those seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.