Digital & Social


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Digital & Social

If you are in a digital or social role at a media company, agency, brand, or own your own business, we recommend the following coursework to understand the foundations of Twitter as an advertising platform. You will learn about the value of Twitter’s audience, Twitter’s video solutions, and how to integrate different ad formats into media plans. You will also learn how to create, measure and optimize campaigns and creative to drive strong performance and impact for your brand.

Advertising on Twitter
Why Use Twitter?
Using Twitter’s Creative Canvas
Using Twitter’s targeting tools
Introduction to Twitter Ads Manager
Setting up a Business in Ads Manager
Navigating the Ads Manager
Managing Creatives
Crafting Your Content
Managing Creatives: Tweet, Cards and Media
Finding Your Audience
Defining Your Demographics
Using Audience Features
Working with Tailored Audiences
Balancing Targeting and Reach
Setting Up a Campaign
Campaign Structure Overview
Comparing Campaign Objectives
Buying and Bidding on Twitter Ads
Creating an Ad Campaign
Reporting Basics
Interpreting Reports in Ads Manager
Customizing Reports in Ads Manager
Optimizing Your Campaigns
Using Measurement Tools
Twitter Video Formats
Exploring Video on Twitter
Promoted Videos & Video Website Cards
Amplify Pre-roll Ads and Sponsorships
Introducing First View and Promoted Tweets
Creating a Takeover Campaign with Promoted Trend Spotlight
Creating Videos for Twitter
Why Creative Matters
Creating Optimal Video for Twitter
Partnering with Twitter’s Content Creation Team
Going Live on Twitter using Live Brand Studio
Launching a Twitter Video Ad Campaign
Creating a Promoted Video Campaign
Creating a First View Campaign
Creating An In-Stream Video Ad
Creating an Amplify Sponsorship Campaign
Customizing Reports for Video Metrics