Free Course on introduction to personalization
Free course on introduction to personalization
Make your marketing better with personalization
In this 10 lesson free course on personalization, Guy Yalif teaches you how to apply personalization and improve conversions across the customer lifecycle.
This practical course is for those who know website optimization and want to use intelligent targeting to achieve greater ROI.
Free course curriculum:
Where a Website Fits in the Acquisition Funnel
Why a Data-Driven Approach to Conversion Matters
Who Really Knows the Right Answer?
Multivariate (MVT) Testing
Rules Based Personalization (RBP)
A Shift in Approach