How to Master Local Keyword Research

Description

How to Master Local Keyword Research
Master the art of local keyword research with this free, practical local SEO course. Join local search expert, Claire Carlile, as she walks you through the fundamentals of local keyword research before moving onto more advanced strategies that will help you get a step ahead of the competition.

Enroll for free!

Why take this free local SEO course?
Learn the essential elements of local keyword research
Discover the types of keywords you can, and should, target
Build your local keyword list using free tools
Understand how to prioritize your keywords

9 modules

9 videos

3 quizzes

2 hours

Who is this free local SEO course for?
Newcomers to the local keyword research game can use this course as a step-by-step guide, while industry veterans should find a wealth of new techniques and tools to take their skills to the next level.

Training course contents
Claire has worked with small and medium sized local businesses for over 20 years, helping them to do better at digital marketing. Throughout the nine lessons in this course she shares her expertise on how to complete one of the most important activities in local SEO.

01
What are ‘keywords’?
free
Explore what’s meant by the term ‘keywords’ and discover the concepts you need to keep in mind when you start to put together your own list of keywords.
What are ‘keywords’?

02
What are the different types of keywords?
free
Now you understand how search works and how consumers search, you can start to make sense of the different types of keywords and how they fit into the buyer’s journey.
What are the different types of keywords?

03
What types of keywords can I, and should I, target?
free
As a local search marketer, which keywords should you be targeting for your own, or your client’s business?
What types of keywords can I, and should I, target?

04
How to write a keyword seed list
free
Explore the importance of understanding a business and a marketplace inside out, and dive into the nuts and bolts of writing a keyword seed list.
How to write a keyword seed list

05
How to expand your keyword list using free tools
free
Discover how to build on your keyword seed list by using a range of data sources and free tools.
How to expand your keyword list using free tools

06
Creating a keyword portfolio
free
Now you have your expanded seed list, you’re going to use it to create a keyword portfolio complete with data that’ll give you an idea of the relative popularity of your keywords.
Creating a keyword portfolio

07
Paid tools for keyword research
free
Explore some of the paid keyword research tools available (and the free trials they offer) that can help to enhance your local keyword research.
Paid tools for keyword research

08
Pulling your data together
free
You’ve created your keyword seed list and gathered metrics using a variety of paid and/or free tools. Now it’s time to pull all of the data you’ve gathered into one master sheet.
Pulling your data together

09
What next?
free
Start bucketing your keywords into topics and learn how to prioritize which keywords to target in the final lesson of this course.
What next?

10
Congratulations!
free
Claim your certificate!
Get a badge of completion to display on your website

11
Expand your knowledge
free
Read further

12
Tell us what you think
free
Complete a short survey
Contact us