Imperial Digital Marketing:Customer Analytics and Engagement

Description

Imperial Digital Marketing:Customer Analytics and Engagement
Why enroll for the Imperial Digital Marketing: Customer Analytics and Engagement?

Imperial Digital Marketing: Customer Analytics and Engagement is an online programme brought to you by Executive Education at Imperial College Business School. This immersive and interactive programme combines deep consumer insights and strategic brand management with cutting edge analytical tools.

The programme will enable you to use new technologies to take advantage of ever-increasing data availability and optimise your digital marketing strategy.

Who is this programme for?
Mid to senior-level managers looking to incorporate digital strategies into their organisation’s existing marketing efforts.
Managers engaged in operational discussions relating to technology and marketing.
Marketers and consultants seeking a managerial perspective on digital marketing.
Programme highlights

This programme will help you to make strategic digital marketing decisions using innovative marketing analytics tools. By analysing your marketing data, you’ll get to know your customers better and learn to:

Build stronger customer-brand relationships through cognitive and affective routes
Enhance the reception of your digital marketing efforts
Turn customer engagement into sales
Incorporate marketing analytics tools into your digital marketing strategy
Develop an effective digital marketing campaign by identifying how marketing mix decisions affect your customers’ attitudes and behaviour
Engage your customers effectively through digital marketing
Identify the most effective digital channels to reach your customers
Allocate your resources across channels in the most efficient way
Predict customer behaviour and sentiments using online data