Inbound Marketing Training: Developing a Conversational Growth Strategy
Inbound Marketing Training:
Developing a Conversational Growth Strategy
A conversation is defined as an oral exchange of sentiments, observations, opinions, or ideas between two or more parties. When you think about conversations today, however, these interactions happen over a variety of channels. If you want to chat with someone, you can meet in person, talk over the phone or through a video chat, via email, using a platform like Facebook Messenger, over even through social platforms like Twitter or Instagram. You’ve got quite a range of options. This interplay between technology and conversations is changing the way people are choosing to communicate. So what does this mean for your inbound marketing strategy? In this lesson, you’ll learn how to apply a conversational growth strategy to your inbound marketing efforts.
Marketers have conversations to build relationships every day. In this lesson, you’ll explore the fundamentals of conversations and how they can help you not just market but grow your business is key to reaching and delighting your online audience.