Introduction to Programmatic Advertising – Digital Marketing

Introduction to Programmatic Advertising – Digital Marketing

Introduction to Programmatic Advertising – Digital Marketing


from $12.99


Introduction to Programmatic Advertising – Digital Marketing
Learn the inner workings of a massive digital industry – How advertisers use programmatic to execute their digital buys

Course Subjects:

Define Digital Advertising – What is considered digital advertising
Ad Sizes & Standards – Which ad sizes and units are actually covered in a programmatic buy
Common Pricing Models – What are the common pricing models and the formulas to calculate
Ad-Tech Companies – There are lots of different companies that handle programmatic, but they all have different traits that make them unique and valuable
Publisher Integrations – How does a publisher like a website or mobile app, actually go about working with a programmatic tool
Programmatic Process – We’ll visualize the actual process of executing a buy
Using Data to Inform Buys – Data is the new oil and that’s no different in programmatic. We’ll discuss how companies can use data to enhance their buys
Programmatic vs. RTB – These two terms are used together a lot, but they are not the same thing
Pricing The Bid – How do both publishers and advertisers decide how much to price their bids
Auction Types – To execute a bid there must be an auction, but there are multiple kinds to review
Reporting – What information is reported with a programmatic buy and why is it important

What you’ll learn

Learn what programmatic advertising is from a 10,000 foot view
Get introduced to all the players in the programmatic advertising space
Understand advertising strategy and how programmatic fits in
Digital marketing processes and how programmatic changed that
What is Header Bidding vs. Waterfalls and why is it important?
Learn from an industry expert
What is Programmatic Advertising & RTB (Real Time Bidding)?
Make smarter decisions about your digital advertising efforts
Advance your career with a deeper understanding of the digital advertising industry
An understanding of the complex way digital advertising companies work together
Join over 7,000 students in 130 countries who have taken these courses
Be able to clearly and confidently present ideas to clients and co-workers
Who this course is for:
Digital advertising professionals
Anyone with a background in social media looking to expand to other digital advertising
Broadcast media professionals looking to learn about digital advertising
TV professionals and sales people looking to learn about digital
Digital marketing students looking to expand their knowledge of the space