Sales Copywriting & Product Messaging
Become great at sales copywriting & product messaging
Stop letting amateur copy wipe out your conversions.
After taking this course, you’ll:
Know how to systematically “tear down” & rebuild the copy of virtually any sales page
Nail your messaging through rigorous voice-of-customer research
Ditch the clichés and infuse your copy with authenticity & passion
Weave your messages together into a story that sells
Choose messages that trigger your customers’ real-life motivations
Craft value propositions that capture visitors’ attention & pull them in
See how elite copywriters go from asking questions … to analyzing research … to creating messaging flows … to crafting the final copy.
PLUS: Get a complete kit of conversion-copywriting worksheets, templates & checklists along with the course, so you can immediately transfer & apply everything you’ve learned into your own business.
This course is right for you if…
You’re in charge of marketing, drive traffic to key landing pages (including your homepage), and feel like you just can’t get the needle moving
You’re tired of taking an ineffective “spaghetti” approach to your messaging (a.k.a. throwing random ideas around & seeing what sticks)
You suspect (or know) that your sales page copy … well, sucks (hallmarks of sucky sales page copy: persistently low conversion rate, +60% bounce rate, visitors fail to scroll, few CTA clicks)
Your team desperately needs a clear, structured, documented process for sales-page copywriting it can go back to again & again