Social Media Lesson: An Introduction to Social Media Advertising

Description

Social Media Lesson: An Introduction to Social Media Advertising
FREE Lesson

Digital advertising has come a long way in a very short time. It wasn’t too long ago that we thought there wasn’t room for advertising in the inbound playbook. Ads were largely seen as intrusive and annoying. This was because the content provided in ads was not targeted, and as a result, not always helpful. Fast forward to now, and digital advertising has come a long way. Ads help you be both present and relevant where your prospects want to spend their time online. They give you the opportunity to put the right content in front of the right people at a specific point in their buying journey, inspiring them to take the next step towards becoming a loyal customer. Learn the basics of developing a digital advertising strategy in this lesson.

Lesson Details:

3 videos

19 minutes

Lesson Description:
There are a lot of options out there when it comes to social media advertising. In this lesson, you’ll learn about the advertising options that are available across multiple platforms, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, Snapchat, and TikTok. Plus, you’ll learn best practices for creating remarkable digital ads for social media and see examples of effective social media ads in action.