technical content marketer

Description

Become a technical content marketer
Get the technical skills to use data to identify your target audience, discover the content they need, and learn how to produce it at journalistic standards—while proving the ROI for all of it.

This program is for people serious about building technical skills who will put in the effort it takes to complete a Minidegree.

Do deep research into your target audience to understand exactly who they are and the challenges they face.
Identify the topics that you’re best positioned to cover based on advanced data analysis.
Create and execute a strategy that meets the standards of journalists, not marketers.
Track traffic, leads, or any other metric—and demonstrate the value of those figures to the most skeptical C-suiters.
Take a methodical approach to maximize value from existing content and scale your program.
We’ll help you get a job once you graduate.

The best content marketers are highly technical
Content marketing promised to turn businesses into their niche’s premier media organization—then delegated that task to amateurs.

Technical content research and production skills will separate you—and your work—from the rest.

You will never be a central part of your company’s growth team if you take a list of keywords from SEO analysts and convert them into blog posts.
If your “interviews” are entry-level questions that coalesce into nothing more than dry, disjointed round-ups, you will never produce content that builds a brand.
If your original “studies” are woefully biased surveys, you will never produce research that holds up to scrutiny.
You also need the technical marketing skills to maximize the business value of your end product—how to rank content in search, run valid experiments on email campaigns, etc.

If all you can measure is top-level traffic, or social shares and links (based on dubious third-party estimates), your reporting won’t matter.
If your company doesn’t track the things you influence—and you don’t know how to set up, test, and manage new events—you’ll never be able to change that, either.
To prove that marketing wins are business wins, you’ll need to translate the outcome of your work into data stories that executives care about—ones that make your CMO look brilliant and pass muster with your CFO.
In this extensive certification program by CXL, you will learn the how-to skills that put you in a whole other (well-compensated) category from the dime-a-dozen “blog writers” whose careers have a low—and ever-lower—ceiling.

What is a Minidegree program?
A Minidegree is a curation of self-paced video courses organized by topics (tracks), so you can learn at a speed that suits your schedule. With optional assignments to apply what you learned.