
An advanced content roadmap is a strategic document that details the steps necessary to produce and distribute high-quality, engaging content that meets the needs of your target audience.
This straightforward yet mighty spreadsheet produces a clear, defined narrative through each stage of your customer’s journey using detailed information about your audience, goals, and product. You only need to respond to a few questions, and the program will do the rest of the code for you!
You’ll leave with a thorough understanding of your content and how it fits into your overall company plan.
To frame the content you are about to plan, respond to a few questions about your core personas.
What do people desire, and how can you satisfy their needs?
Identify your objectives: What are you hoping your audience will do? You can summarize this with the aid of our technology in a straightforward one-line sentence.
Define the content touchpoints for each stage of your personas’ journeys using a framework that has been pre-loaded into the spreadsheet and your prior responses.
How can you use your content to impact what your target audience needs to know at this point in their journey?
Review your content categories: Did you leave anything out? You now have the opportunity to catch it, go back, fine-tune your personalities, and allow your content to aid in your efforts to comprehend your audience more fully.
Create a preconfigured table based on your responses to Steps 1-4 to organize your content plan. Then, use the built-in calculations to select the content themes you should prioritize.
This content planning tool is designed to help you:
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In their own words
The Advanced Content Roadmap Generator
This Excel-based tool is:
Smart
Let technology do the work for you. Answer the questions, and the tool will do the rest.
Unique
This is different to other strategy templates – you won’t get this anywhere else.
Proven
Conceived, developed and refined in-house by a hugely successful content agency.
Turn chaos to growth in 5 simple steps
STEP 1
Define the audience: Answer simple questions about your key personas to frame the content you’re about to plan.What do they want, and how can you give it to them?
STEP 2
Orientate your goals: What do you want your audience(s) to do? Our tool will help you create a simple one-line statement to sum this up.
STEP 3
Break down your content journey: Using a framework that’s preloaded into the spreadsheet, and based on your previous answers, identify the content touchpoints for each stage of your personas’ journeys.What does your target audience need to know at this stage to progress their journey – and how can you influence this using your content?
STEP 4
Evaluate your content categories: Left something out? This is your chance to catch it, go back, fine-tune your personas – and let your content help you better understand your audience.
STEP 5
Organise your content roadmap: Use a preloaded table based on your answers in Steps 1-4 to lay your content out in one place – then use in-built formulas to help you identify the content themes you need to prioritise.