Best Content Planning Software in 2023

July 27, 2022

Content planning is one of the most important aspects of any content marketing strategy. No business, marketing agency, or individual content creator can afford to overlook the importance of a good content calendar.


Imagine trying to keep track of all your content ideas, blog posts, social media updates, and email newsletters without any sort of structure or system. It would be a total nightmare! That’s why a content calendar is essential for any content marketing strategy.


There are a lot of different content planning software options out there. So, how do you know which one is right for you?


Here’s a list of the best content planning software options in 2022. We have personally tested and reviewed each of these content calendar tools to help you make the best decision for your business:


The first on our list of best content planning software is This tool is perfect for businesses of all sizes looking for a comprehensive, all-in-one solution for their content planning needs.


No matter what content you create, can help you plan, organize, and track it all in one place. You can use the tool to manage blog posts, social media updates, email newsletters, and more. Plus, makes it easy to collaborate with your team on content projects.


How does Work? is a cloud-based content planning tool that you can access anywhere, anytime. Simply create a free account and then start adding your content ideas to the tool.


You can organize your content into different projects and then assign team members to each project. This makes it easy to keep track of who is working on what. Plus, you can use the tool to set deadlines and track progress.


What are the Essential Features of offers a wide range of features to help businesses plan and manage their content. Some of the essential features include:

Monday boards:

This is the core feature of and allows you to create visual boards to track your content projects. You can add as many boards as you need and customize them to fit your needs.


Boards are easy to track your team’s progress on content projects. You can see at a glance what needs to be done and who is working on what. Plus, you can use boards to set deadlines and track progress over time.


The screenshot above shows two boards on the left: “Copy and Articles and Content Marketing (Amna).” Both boards are used to track content projects. The “Copy and Article” board is for tracking copywriting and article writing projects.


You can create as many boards as you need to track all your content projects in one place. Plus, these boards are highly customizable.

Easy customization and tracking

Let me ask you, what is the purpose of content planning software? The answer is simple: to help you plan and manage your content more effectively.


So, why would you want to use a content planning tool that is difficult to customize and track? makes it easy to customize your boards to fit your specific needs. You can track who is working on the project when they started, the status, the company the project is for, and much more. 


Also, you can add as many columns and fields as you need to track whatever information is important to you.


You can label the projects based on status such as done, approved, feedback awaiting, and in progress. This makes it easy to see at a glance what needs to be done and who is working on what.


Built-in Time Tracking: has built-in time tracking so you can see how much time your team spends on each content project. This is a great way to ensure that your team is being productive and not wasting time.


Plus, you can use the time tracking data to generate reports showing you which content projects take the most time. This can be helpful in identifying areas where you need to make changes to improve efficiency. is for Everyone:

Apart from just planning content, is overall a project management tool. Your sales, finance, customer support, and HR team can use to manage their projects. This is because it is highly customizable and can be used for any project. has separate products based on teams such as Marketing, Sales, IT, etc.



Dashboard That Gives You an Overview:

The dashboard gives you an overview of all your content projects in one place. You can see which projects are due soon, the budget of every project, get reports, and more.


The dashboard is customizable, so you can add or remove information that you want to see. Plus, you can set it up to show you only the information that is relevant to you.


The Kanban Software:

Kanban is a system that helps you visualize your work and track progress. has a Kanban board that you can use to plan and manage your content.

Integrations: integrates with a wide range of tools that you already use, such as Google Drive, Dropbox, Slack, and more. This makes it easy to add files and share them with your team. Plus, you can use the integrations to automate some of your workflows.

Monday Pricing: has a free plan that you can use to try out the tool. The paid plans start at $8 per month for the basic plan and go up to $16 per month for the Pro plan. The enterprise plan is custom priced.

2) Airtable

If you’re looking for a content planning and database spreadsheet that can do it all, Airtable is a great option. With its flexible, user-friendly interface, you can easily create custom content calendars, track deadlines, and collaborate with your team. It makes it easy to collaborate on content projects.


This software is an excellent choice for small businesses or teams that need to manage their content projects efficiently. It offers a free trial, so you can try it out before you commit to a paid plan.

Who is Airtable for?

Airtable is a great choice for small businesses or teams that need to manage their content projects efficiently. If you need a flexible, user-friendly tool to help you plan and track your content calendar, Airtable is worth considering.


A visually driven, all-in-one solution, Airtable makes it easy for marketers, agencies, and other content professionals to collaborate on projects.

What are the Features of Airtable?

Many unique features make Airtable a stand-out content planning tool. These features include:

Security features:

Airtable takes security seriously with features like two-factor authentication and password protection. SSO is also available on the Airtable plans, which means you can use your organization’s identity provider to sign in. Two-factor authentication adds an extra layer of security to your account, and password protection ensures that only authorized users can access your data. Lastly, permission controls let you decide who can see and edit your content calendar.

Time tracking and shared team calendar:

Airtable’s time tracking feature lets you see how much time is spent on each content project. This is valuable if you need to bill clients or track team productivity. You can also share your calendar with others so everyone is on the same page about deadlines and publish dates.


Timeline view:

The timeline view is a great way to see all your content projects in one place. This feature lets you track deadlines, assigned tasks, and progress over time. Its Kanban view is also helpful for managing projects.


Flexible templates:

Airtable comes with a variety of templates to help you get started with your content planning. You can also create custom templates to fit your specific needs.

Database records:

When you click on a record in Airtable, it expands to show all the details without needing to reload the page or open a new window. This way, you can add more detail, edit it, and so forth. However, you can’t see all these details as easily from the grid view. It helps you understand what content you have posted, what you need to repurpose, what is your most recent post, and so on.


When it comes to content planning, Airtable integrates with some of the most popular tools on the market. These include Google Drive, Dropbox, Box, OneDrive, and Zapier. With these integrations, you can easily add files and attachments to your content calendar.


Airtable Pricing:

Airtable has four pricing plans: Free, Plus, Pro, and Enterprise. The free plan includes all the basic features you need to start content planning. The Plus plan starts at $10 per month and includes additional features like collaboration tools, unlimited workspaces, and custom templates. The Pro plan starts at $20 per month and includes features like unlimited storage, advanced security controls, and priority support. You’ll need to contact Airtable for a quote if you need the Enterprise plan.


3) Content Snare

Content Snare is a content capture tool that helps you collect content from team members or clients quickly and efficiently. It’s an excellent choice for small businesses or content teams that need to streamline their content creation process.


Content Snare is one place for all your content needs. It’s simple to use, and you can collaborate with others on your content calendar. The interface is clean and easy to navigate.


Imagine chasing clients to get case studies or blog posts from them, only to go back and forth asking for revisions. Imagine you have lost a client’s attached docs and have to start the process all over again. Content Snare eliminates these problems by helping you collect and manage your content in one place.

What are the Features of Content Snare?

Following are the features of Content Snare:


Request builder:

The request builder is the heart of Content Snare. With it, you can create templates for the content you need to collect. These templates can be used over and over, making it easy to get the content you need from clients or team members.


Easy navigation and simple interface:

The interface is clean and easy to navigate. You can quickly find what you’re looking for and start collecting content immediately.


Automatic reminders:

Content planning needs to be timely so you don’t miss deadlines. To help with this, Content Snare automatically sends reminders to team members or clients when their content is due.

Kanban view:

Content Snare’s Kanban view is helpful for managing projects. It lets you see what content is needed, who is working on it, and the status of each piece of content.

Content Snare Pricing

Content Snare has a free trial, so you can try it out before deciding if it’s the right content planning tool for you. After the trial, plans start at $29 per month for the basic plan, which includes up to 2 users and 20 requests per month. The next level is the Pro plan, which starts at $59 per month and includes up to 5 users and 50 requests per month.


Here is the detailed pricing information for Content Snare.


4) Trello

Trello is a project management tool that is an ideal choice for content planning. It’s simple to use and helps you efficiently organize your content calendar.


With Trello, you can create boards for different projects and add cards with all the details of your content. You can also add due dates, checklists, and comments to each card. This makes it easy to keep track of your content and make sure that everything is on schedule.


Trello is also collaborative, so you can invite team members to join your boards and work together on content planning. This is a great way to keep everyone on the same page and make sure that your content is of the highest quality.


What are the Features of Trello?

Simple and easy-to-use interface:

This is one of the biggest selling points of Trello. The interface is very user-friendly and makes adding and managing your content easy.

Trello views:

There are 5 views in Trello: the dashboard view, the map view, the table view, and the timeline view. This makes it easy to find the best way to organize your content. These views can also be customized according to your needs.

The dashboard view:

The dashboard view is the default view in Trello. It shows all the boards you have created for content planning and allows you to switch between them quickly.


The map view:

The map view is a great way to see the structure of your boards and cards. This can be helpful when you’re trying to find a specific piece of content.


The table view:

The table view is similar to the map view but shows more information about each card. This can be helpful when trying to track your content’s progress.


The timeline view:

The timeline view is a great way to see how your content is progressing over time. This can be helpful when trying to ensure everything is on schedule, what targets you need to hit, and how well you’re doing.



Trello Power-Ups:

Trello Power-Ups are add-ons that give you additional features and functionality. There are over 100 Power-Ups available, so you can find the ones that best fit your needs. This way, you can customize Trello to suit your content planning needs perfectly.

Analytics and reporting:

Trello has built-in analytics and reporting features that make it easy to track your content. You can see how much progress you’ve made, how many views your content has, and more. This is a great way to make sure that your content planning is on track.

Trello Pricing:

Trello has a free plan and a paid plan. The free plan is perfect for small businesses or individuals who need basic content planning features.

Here are the detailed features of Trello:


There you go! These are the 5 tested, tried, and true best content planning software of 2022!

Now that you know a little more about each, it’s time to start your content planning.

If you’re unsure where to start, we recommend checking out our articles on the best content marketing strategies and content management systems, along with our ever-growing list of content marketing tools.