Voice of Customer Data
Become great at voice of customer data
After taking this course you’ll…
Clearly understand what research is and what it’s not, and how to leverage this understanding to ask better questions.
Evaluate how voice of customer fits into a marketing initiative, and why.
Develop a roadmap to understand your customer through specific VoC research methods, to understand users and their perceptions, user motivations, user behavior, and user fears, uncertainties, and doubts.
Develop a clear understanding and process for translating the data into insights and an implementation and testing plan
This course is essential for you if …
You work with customer data and need to get insights from this data.
You want to stay close to your customer regarding their behaviors, perceptions, motivations and anxieties.
You work on a UX team and need a systematic framework for collecting and leveraging customer qualitative data for digital experiences.
This course is NOT for you if…
You want quick insights. Processing qualitative data requires being bored with data, you can’t let the machines do the work because they don’t have data on customer perceptions in real time.
You only want to work with quantitative, big data problems.
You don’t work with customers or customer data.
Skills you should have before taking this course
This course is beneficial for anyone wanting to learn more about how the voice of customer data can impact a brand. Prior knowledge and experience in statistical concepts and marketing basics are an advantage.