What Are Push Notifications – Grow Your Business Using This Marketing Strategy

Description

What Are Push Notifications – Grow Your Business Using This Marketing Strategy

Did you know that about 70% of all ecommerce shopping carts are abandoned each year? That’s about 96 trillion dollars in lost sales annually. So how do you recover the potential lost sales? Push Notifications. A push notification is an instant, personalized way to bring communicate with your customers. Learn from Adam, head of Product Marketing at PushOwl to discover how you can implement modern push notification strategies and tools to help you grow your ecommerce business.

In this course, taught by Adam Walker, you will learn:

How to grow your subscriber base with push notifications
Deep dive into using push notifications help with abandon cart recovery
Customer experience tactics that drive sales using push notifications
Course Overview

Welcome

Interesting Statistics

What We’ll Cover In the Course

01 |Multichannel Marketing

Introduction

What is Multichannel Marketing?

How Your Customers Use Channels

How to Gain a Unique Subscriber Base

Why Push Is Ideal for Privacy

Reduce Customer Engagement Costs

Regulated Industries

What are Push Notifications?

How to Subscribe to Push Notifications

Limitations of Push Notifications

Summary

02 |Abandoned Cart Recovery

Introduction

Abandoned Cart Recovery

Why Push is an Important Recovery Channel

Summary

03 |Promotional Marketing

Introduction

What is Promotional Marketing?

Audience Segmentation

Using Push in your Campaigns

How to Write Great Ad Copy

Best Creatives for Push

Summary

04 |Customer Experience

Introduction

What is Customer Experience?

Welcome Notifications

Back in Stock

Price Drop Alerts

Shipping Notifications

05 |Course Wrap-up

Wrap-up