Aseem J.

Description

I have total if 11 years experience in Digital Marketing. Worked for top known

ecommerce brands in India like MakeMyTrip.com(Nasdaq MMYT). Apart from

ecommerce I have worked in domains like e-learning, real estate, travel, and

telecom and online classified. I have managed yearly marketing budget of $ 1million

(Online display, SEM and Affiliates). My core job involves media planning,

campaign management and increasing organic reach of the brand.

Key highlights

 Managed SEO campaigns for TOP brands. Optimised keywords like:

– big data training

– hadoop training

– cheap flights

 Deployed and managed Travel Affiliate Network for three years. (approx.

1100 affiliates recruited, out of which 550 were active, generated a

commission of approx. USD $55k/ month for my client)

 Managed Yearly online marketing budget of USD 1 million.

 Worked with Major Ad networks.

 Managed to forge an alliance with IBM for launching first e-learning course

for Big Data/ Hadoop.

 Experience in managing multiple email campaigns with monthly volume of

above 3 million sends. ( Like Mailchimp, AmazonSES and other custom

solutions )

 Only monthly basis contact 1400 sites for guest blogging.

Core Skill Set

SEO

 On-Page optimisation

 Google Penalty analysis

 Experience with Google’s Keyword Tool

 Functional understanding of HTML and CSS

 Expert level skill for managing SEO elements such as .htaccess, robots.txt,

metadata, site speed optimization

 Effective knowledge and skills to deploy an effective local and long-tail

search strategy

 An up-to-date, working knowledge of current, past, and projected trends in

the SEO industry

 Familiarity with the best SEO tools in the trade.

 Proven track record in Guest Blogging and one way link building.

 Managing and rectifying Google Webmaster related errors.

SEM

 Maintain and monitor keyword bids, account daily and monthly budget caps,

impression share, quality score and other important account metrics.

 Manage and maintain updates for large keyword lists.

 Provide creative copy suggestions and graphical ad templates.

 Assist in the management of Display network placement lists on AdWords

and through other contextual advertising platforms.

 Provide recommendations and execute strategies for keyword opportunities,

campaign structuring, targeting, display network, and other facets of paid

search in accordance with client goals.

 Support the generation new paid search campaigns, ad groups, and accounts

and aid in the creation of new paid search marketing initiatives.

 Generate weekly and monthly client reporting for all major metrics, goals

tracking, revenue tracking, and other paid search initiatives.

Online Display and Media Buying

 Conceptualize, develop, and implement optimization strategies and tests for

various Display campaigns

 Testing and analysis of each campaign element – copy, ads, landing pages,

placements, targeting – day.

 Strong negotiation skills. Clint’s do not accept accept excuses or bloated

CPMs.

 Build and execute ads (image, headlines, and descriptions) for testing

against different targeting and avoiding ad fatigue.

 A/B test landing pages and messaging to optimize the user experience for

different audiences and products

 Analysis and reporting of key performance metrics to identify actionable

opportunities

Affiliate

 Expert level skills do deploy in house affiliate solution.

 Worked on CJ, Trade Doubler, Webgains and other affiliate networks.

 Worked on affiliate recruitment for travel and education domain.

 Managing commission and sales validation for affiliates.

 Deploying fraud detection mechanism

 Analytics

 Work on Tools like Adobe-Omniture and Google Analytics.

 Experience in reporting and creating custom dashboards.

 Measure and report performance of all digital marketing campaigns, and

assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on

the insights.

 Implement conversion attribution models.

Conversion Improvement

Deploy landing page optimisation solutions.

Implement user behaviour tracking solutions with minimal or no cost

Email Marketing

 Managed lists consisting of 0.5 million subscribers.

 Experience of sending 3 million sends with 0.1% spam complaints.

 Send emails based on user behaviour triggers and CRM insights.

 List procurement and list validation