Digital Marketing Manager

Description

12 years in Digital Marketing

Experienced and passionate Digital Marketing Head with a demonstrated history of working in the retail, entertainment and publishing industry (with an agency setup catering to different industries). Skilled in Performance Marketing and Media Buying, Search Engine Management (SEM) and Optimization (SEO), Marketing Management, Digital Strategy, Content Marketing, and Analytics. Also has an experience in Event Planning and Management. Strong marketing professional with a Certification focused in Digital Marketing, Google, YouTube and Hubspot.

Past Experiences include:

HEAD OF DIGITAL MARKETING FOR MALAYSIAN FINTECH STARTUP
Leads 6 teams driving the customer acquisition and revenue of both Banking and Insurance businesses (total of 8 verticals), and product optimization that aides in the increasing month-on-month growth and conversation rates

? Salvaged the huge dip in the performance of both businesses through refreshed Performance Marketing strategies, that led to the 20% uplift
? Optimised P&L and platform use of Performance Marketing, EDM and SMS, that led to the decrease in the expenses saving at least USD500K in 2019
? Increased productivity of the 6 teams by a blended average of 30%

HEAD OF DIGITAL MARKETING FOR PHILIPPINES’ BIGGEST RETAIL COMPANY
Hired into a newly created position as Digital Marketing Manager to help in the overall transition and improvement from traditional to digital approach. Awarded the Marketing Head title 6 months later to lead teams and agencies overseeing overall brand marketing and management for a PHP1.9B business

– Orchestrated the successful relaunch and maintenance of the brand’s online assets with an all new effective strategy and content that led to 250% increase in engaged following, and 280% in reach and engagement on the first year, and an average of 30% in the succeeding months
– Designed and administered incremental income-generating events, partnerships and campaigns that enhanced brand awareness and recall by an average of 40%, and contributed to the 105% realization of projected year-on-year sales growth.
– Drove 25% bump in total revenues of writing instrument category, making it the third biggest contributor to overall sales from second to the last.
– Forged relationships with different partners and suppliers that helped in the efficacy of work ways among different teams
– Revitalized underperforming team that contributed to smart working by creating structured processes, and improving cross-functional relationships and communication

DIGITAL MARKETING HEAD FOR AN AGENCY IN SINGAPORE
Built and managed a team of 8, overseeing end-to-end digital marketing and lead generation for at least 200 brick-and-mortar businesses in Singapore. Spearheaded sales, subscription and client success

– Played a key role in selling, upselling, and maintaining clients–seasonal, regular and premier–through routine engagement and servicing
– Integrated social learning to sales that increased conversion by a monthly average of 30%
– Designed effective content marketing and storytelling approaches that were cost-effective as a result of sound review and analysis of previous performance and/or brand audit, achieving expected results for most of the campaigns of each client
– Achieved an outstanding 90% timely realization of projects managed, including but not limited to lead generation, website design and development, content production, social media management, and landing page creation

ENTERTAINMENT COMPANY (DIGITAL MARKETING AND EVENTS OFFICER)
A one-man-team that built the digital arm of the music label Viva Records, and successfully established partnerships and organized initiatives that resulted to opening a steady revenue stream, supplementing to the declining sales of physical records.

– Led the partnership with YouTube and iTunes that allowed for assisted and more convenient monetization of the label’s deep bank of music content, that contributed to 60% of the revenue from 2012, and a monthly average of 20% increase after
– Spearheaded and opened a new revenue stream through partnership with Spotify in launching in the Philippines through on-ground and digital efforts such as celebrity, content and advertising support, that sealed a great working relationship between companies
– Opened more opportunities for revenue through partnerships with telcos
– Launched the label’s digital assets that provided a bigger avenue for promotion of new titles, and engaging its community, that turned into revenue streams for paid content and sponsored posts
– Designed creative strategies and smart content for online consumption that paved way to the stardom of numerous award-winning artists such as James Reid and Nadine Lustre
– Oversaw trade and on-ground events such as mall shows, concerts, and other promotions