Doug J.

Description

Owned and operated a successful digital agency for over a decade: clients included Fortune 500 companies and a start up that sold for $90 million. Former Director of Marketing for an ecommerce company: top and bottom line responsibility for all online marketing activities. Managed hundreds of successful digital campaigns: Pay Per Click, retargeting, display, analytics, Conversion Rate Optimization, Search Engine Optimization, email marketing, database, marketing automation, video marketing and content marketing. Google AdWords certified and has successfully used numerous digital advertising services – and software tools – to increase sales, generate incremental revenue and lower CPA: Bing, Facebook, LinkedIn, Outbrain, Google Analytics, Google Tag Manager, Salesforce, Excel and Screaming Frog.

I have a methodology that I consistently apply, because it is proven successful. I run as many small experiments as possible given the budget, and aggressively turn successful experiments into profitable campaigns. With the right analytics in place, we can prove to management that our new campaigns are generating incremental profits. By reinvesting a portion of those profits in new experiments, my clients and I are able to continuously optimize our digital marketing. For one client, this process lead to a 400% increases in conversions, for another a 51% reduction in cost per order. I’ve also helped clients achieve a 300% Return on Investment, beat the control by 67%, increase sales 41.66% vs. prior year, measurably shorten the sales cycle and increase market share by 150%