Greg G.

Description

17 years brand, digital, and performance marketing strategy & analytics at many of the world’s best ad agencies, including Saatchi & Saatchi LA, Young & Rubicam (Y&R), and Digitas NYC.

What I offer: An effective, creative, and technical “data first” approach to increasing your online leads and sales.

Previous clients:

** American Express
** Citibank
** Mercedes-Benz
** Toyota
** P&G
** Jet Blue

I have a proven track history of delivering measurable results for Fortune 100 companies as well as for smaller enterprises and startups.

Awards/ public speaking:

** Best campaign optimization award, MediaPost OMMA
** eCRM efficacy award, Johnson & Johnson
** Richmond Show Finalist (copywriting & strategy)
** 2015 Admap prize shortlist
** TV spots shown in Superbowl
** Panelist, IoT/ mobile, MediaPost OMMA
** 2015 Social Media Week Masterclass instructor

I am a graduate of the award winning VCU Masters degree program where I received a Masters degree in Mass Communication, with a concentration in strategy & brand planning.

My passion is helping small and medium sized businesses grow and achieve their goals as efficiently as possible.

Digital Audits
** Review your existing marketing ecosystem and provide actionable recommendations to improve

Channel Blueprints
** Develop an actionable roadmap to improve your performance

Analytics + Usability Testing

** Google Analytics – certified since 2011 – Advanced enterprise grade implementations (enhanced ecommerce, cross-domain tracking, event tracking, CRM integrations, custom dimensions/ metrics, etc)
** Google Tag Manager
** UX & Product Market Fit: Usability studies, surveys, design sprints, wireframing & prototyping

Google + Facebook Customer Acquisition

** Google Ads – Google Partner with over $25k/ mo media spend, Shopping, Search, Display, YouTube, UAC
** Facebook Ads – Led social marketing for AMEX, over $10k/ mo media spend

Tools & Platforms:

** Conversion Rate Optimization and A/B testing: Optimizely (certified), VWO, Google Optimize
** Reporting / Predictive Analytics: Google Analytics, Google Tag Manager, Hotjar, Google Sheets, Google Data Studio, Google Analytics for Firebase (app analytics), Wicked Reports (Certified Partner)
** Email/ Marketing automation/ CRM: Active Campaign (certified consultant), Drip (certified consultant), Klaviyo (Master Partner), Infusionsoft (certified partner), Zapier (certified expert)
** Ad Platforms: Google Ads (certified), Facebook, Waze (certified)
** eCommerce Platforms: Shopify, WooCommerce

Technical: WordPress, Liquid, HTML, CSS, & Javascript

My professional specialties include developing multi-channel customer acquisition & retention plans encompassing search, social, direct, web, email, and mobile. I also have a great deal of experience developing product & consumer insights using numerous primary and secondary market research methodologies.

My commitment is to your 100% satisfaction and to delivering actionable strategy & insights that will generate a positive return on your investment.