Gregory B.

Description

I’ve worked in Digital Marketing since 1996 and I am an expert at generating leads online via SEO, Paid Search, Social Media Marketing, Email Marketing (Lead Nurturing and CRM programs), Display and Remarketing, and Site/Landing Page Testing and Optimization.

My core area of expertise is lead generation and conversion optimization for B2C businesses. I’ve done extensive work for Fortune 500 clients as well as 1-person startups and I am equally comfortable and effective managing budgets of 8 figures or a couple hundred bucks.

In some client engagements I provide the strategic direction and digital marketing plans that they implement in-house or with other consultants. In other instances I perform the tactical implementation of digital marketing plans. I am competent at developing world-class digital marketing strategies and at performing the day-to-day implementation.

Industries that I have extensive experience with include:
– Healthcare
– Financial services
– Consumer packaged goods
– Retail and ecommerce
– Legal
– Construction

Technologies that I have an expert proficiency with include:
– Paid search (AdWords and Bing Ads)
– Social media ads (Facebook, Instagram, LinkedIn, YouTube)
– SEO
– Shopify
– Magento
– WordPress
– Joomla
– WooCommerce
– Salesforce.com
– Insightly
– Zoho
– InfusionSoft
– Unbounce
– Google Analytics
– A/B testing
– Conversion funnel optimization
– Email marketing and automation
– Content marketing

I welcome the opportunity to help you do more with your digital marketing. Let’s talk