Kevin O.

Description

I make marketing make sense.

I’m an experienced digital marketing director and strategist in e-commerce and full-stack marketing, most recently as Director of Marketing for Badgley Mischka Home and D2C furniture brand Whom Home.

I bring extensive, high-level experience in marketing strategy and best practices, skills I learned managing and growing marketing departments at startups over the past ten years. I take the disparate channels of marketing and link them together in cohesive, complementary arms of the same body, working towards a common goal instead of distracting.

● E-Commerce: Top to bottom, copy to code, I optimize e-com shops to maximize conversion and make sure you’ve always got your best foot forward
● Media Buying: Facebook Ads Manager optimization, structuring and strategy
● Data-Driven Audits: Deep-dives into all aspects of a marketing strategy, from email automation to paid media placement and influencer strategy.
● Strategic Roadmapping: What to do, how to do it, and when to get it done.
● Execution: That ONE thing you can’t get done? It’s probably in my toolbox.

PAST PROJECTS:

● Pitch decks for D2C and B2B companies seeking investment from VC
● Website design and development for start-up fashion brand
● Custom dynamic remarketing display advertising in Google Web Designer
● Facebook ad campaigns in Milan for brands showing at the Salone del Mobile
● Custom-coded and optimized Shopify site for DTC furniture brand
● Conversion Funnel mapping across email, social, display networks and onsite
● Dashboards and data visualization in Google Analytics & DataStudio
● Automated flows for smart-segmenting email drips in Klaviyo and Shopify