Red Ant Asia
Red Ant Asia
Description
Lifestyle NOW
Modern Chinese consumers don’t blindly worship foreign brands as their parents did thirty years ago. This departure from naked materialism makes brands who demonstrate genuine USPs and deeper values, more appealing.
170 million people in China are GenZ and spend 15% of their household’s income. They are China’s most educated generation, they have the luxury to care about lifestyle, they are super connected via social media.
They are transitioning from ‘we’ to ‘me’, from ‘group think’ to ‘I think’.
Features
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