Wenjie G.

Description

HOW TO BREAK INTO THE CHINESE MARKET
You need someone who understands the Chinese market AND knows how to communicate this from a Western perspective.

Outsiders often INCORRECTLY think:
Baidu = Google
Alibaba/Taobao & JD = Amazon + Ebay
Alipay = Apple Pay + Paypal
Ren Ren + WeChat = Facebook + Instagram
…if only it were that simple

WHY I’M UNIQUELY QUALIFIED
As an importer of Dutch products to China and Chinese native, and also an exporter of Christmas, Halloween and party decorations, I know the challenges Westerners face in understanding the very different habits of Chinese consumers. It’s not just “let’s translate this to Chinese and then list the product on the Chinese version of Amazon”. It’s even more fundamental. “What are the problems facing Chinese that would make them buy this product?” Take these classic marketing differences:
Western Business: “We’ll have a ‘mobile first’ website”
Chinese Business: “Website? What’s their WeChat account?”
Western Consumer: “2 Day shipping! I love Amazon”
Chinese Consumer: “2 Day shipping?! I can get it from that seller in 6 hrs”
Chinese consumer using Amazon: “Wait? I can’t directly message the seller and ask them if they have things in stock?”

PREVIOUS EXPERIENCE

SALES
– Succeeded in bringing $218K sales within a month at Standard Chartered Bank.
– Brought over 10 big clients such as Alibaba, AliExpress, Ctrip, Konka, GlobalEgrow, TomTop, etc. for MainAd (online advertising company). Doing several campaigns that bring millions USD sales monthly.
– Worked for 3 trading companies in China and Hong Kong in price negotiation, exhibition, quality control, etc
– Sold products to Europe, Asia, Middle East &North America

MARKETING
– Developed European market through intensive market research, demos and customer presentations
– Helped a start-up company increased social media followers by 20% in one month.
– Organised over 5 events by partnering with 30+ parties in different industries, such as online media, publishers, law firms, government departments, social media companies, etc.
– Designed and planned more than 10 marketing campaigns for exhibitions worldwide.
– US Career Consulting brand manager (logo design, slogan, positioning, etc)

PR
– Has hundreds of publishers resources
– Won an award for MainAd (online advertising compnay)
– Has given 2 speeches in China and Singapore at E-commerce related Conferences

I have work experience in North America (USA), Europe (Netherlands & France), Asia (China & Hong Kong) and thus know how to straddle borders and cross-cultural differences.

I’m a flexible and creative person with an interest in web-based technologies looking to build LONG-TERM relationships with clients. CLICK “GET IN TOUCH” on the right and let’s discuss how I may be able to help you break into the Chinese market.

Cheers,