Yodel Mobile is an award winning full-service global mobile marketing agency. We have a team of mobile and app experts that have helped businesses achieve mobile marketing success since 2007. We work with clients from single territory start-ups to established, multi-territory, international brands such as The Economist Group, NBCUniversal, Photobox, Xendpay, mytaxi and Teletext Holidays. • ‘Fit to Market’ Programme: Yodel Mobile’s unique programme ensures clients stand out in the crowded marketplace through optimisations that drive organic discoverability and improve retention of the most valuable users. This innovative organic growth optimisation strategy consists of activities across ASO, mCRM, Searchability, Analytics and more. • Mobile Strategy: Using gap analysis, research and multiple strategy processes, Yodel will help define the role of mobile and where a business’ focus should be. • Mobile Advertising & Acquisition: As key players in managing and optimizing mobile ad campaigns, we have an unrivalled understanding of attribution tracking, data management and the acquisition channels, ensuring we use the most efficient UA solutions for the job. • Mobile Development: We build or support clients’ app and Msite developments: we implement a full end-to-end development programme providing all the key elements of UX and IA, design, development, API integration, testing and deployment. Our app builds include B2B and B2C through to multiple-region enterprise applications.