Social Insights for Global Brands
Understand your customers at the speed of the web with AI-powered social media intelligence
Build a social data culture across your organization:
Measure and improve your brand equity
Understand what makes your business special, and where your brand stands in your industry. Measure your brand equity evolution on social media across different markets, and set smart objectives to improve key brand pillars.
Predict and analyze consumer trends
Find emerging trends that excite and motivate your specific buyers before your competitors. Then create the perfect products and marketing campaigns to match.
Find and understand target audience tribes
Analyze and segment your audience better to improve your products and messaging. Know what they need, how they make decisions, who they trust, and craft the best content that speaks to them.
Measure campaign performance & prove ROI
Track your marketing and product campaigns to see how they’re received by consumers across the web. Measure their effectiveness and impact, and use this data to make the next campaign even better.
Manage and protect your reputation online
Your brand reputation is the soul of your business. Track what customers and competitors say about you online, and react quickly if a crisis occurs.
Maximize influencer marketing ROI
Choose micro-influencers for grassroots campaigns, or find celebrity endorsements to boost brand awareness. Identify influencers who match your brand identity based on social data analysis.
Combining artificial intelligence with human expertise