10 Powerful Behavioral Segmentation Methods to Understand Your Customers

10 Powerful Behavioral Segmentation Methods to Understand Your Customers

Customer segmentation has always been important. But now that orchestrating journeys that reflect a customer’s overall experience, rather than their most recent interaction within a siloed touchpoint, is integral to enterprise success today, effective segmentation is an absolute must.

But according to a recent Forrester report, only 33% of companies using customer segmentation say they find it significantly impactful. According to the report, the main reason companies fail is that they are still using traditional customer segmentation approaches, without leveraging the breadth of customer data and advanced analytics techniques available today.

In other words, they are not using a modern behavioral segmentation approach.

In this post I’ll bring you up to speed with an in-depth overview of 10 different approaches to behavioral segmentation that can be used to better understand your customer’s and their goals, in order to maximize journey success and achieve business outcomes.

What is Behavioral Segmentation?
Traditional approaches to segmentation focused mainly on who customers are and segments were based on demographic attributes such as gender or age, and firmographic attributes like company size or industry. But as I discussed in my previous post on customer behavior data, just understanding who your customers are is not enough anymore.