ZetaHub

Description

Welcome to Zeta’s Marketing Platform The Intelligent Marketing Platform

Person-Based Marketing Powered by AI, Delivered at Scale

Zeta’s Marketing Platform brings the power of our Marketing, Data, and Experience Clouds to life in a single console. The Gartner Magic Quadrant-rated Hub enables the World’s leading marketers to master the New Golden Rule℠ to acquire, retain, and grow customer relationships like never before.
Marketing Cloud

LEARN
» Build a single view of the customer
» Capture signals and generate AI models

DESIGN
» Predict and automate the selection of ideal audiences
» Optimize campaign creative based on real time behavior

DELIVER
» Listen and respond, in real-time
» Connect experiences across channels and campaigns
Data Cloud

IDENTIFY & ENRICH
» Understand identity across anonymous and known users
» Build customer knowledge through behavioral and 3rd-party data

ACTIVATE
» Automate Audiences against goals
» Measure performance and ROI

GET ANSWERS
» Build insights and understanding
» Predict optimal timing, channel, message, and user

Experience Cloud

COMMENT & LISTEN
» Create discussion within your user community
» Analyze for patterns that matter

PERSONALIZE
» Create 1:1 user experiences
» Manage the 360° view of each customer

EXTEND THE CONVERSATION
» Recommend content and products
» Create feedback loop for input