Blackwood Seven

We quantify the business outcome of marketing investments
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

After a century we can finally put merchant John Wanamaker’s famous words to rest.

Hamilton AI is Blackwood Seven’s Total Marketing Modeling cloud platform. A platform for not only identifying but actually predicting marketing effects. On sales, on growth, on profitability, on customer retention –  even on brand equity. Hamilton AI’s predictive capabilities make it possible to generate actionable, optimized media and marketing plans on the fly. All without using cookies.

Previously, this type of work has been done using methods that are now outdated or becoming obsolete. Like Marketing Mix Models based on econometric regression models or Multi-Touch Attribution using cookie data.

However, the typical Marketing Mix Model are either not granular or digital enough. To determine the effect of digital marketing channels, Multi-Touch Attribution has become more widespread. But this method is also compromised as Big Tech increasingly abandons third-party cookies.

With Hamilton AI we have developed a new generation of unified measurement models. Models that can both attribute, optimize and allocate the biggest share of most marketing budgets. Namely the paid media spend. All without the disadvantages of the previous models.