Touchstorm
Touchstorm
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Description
Our Strategic Solutions Are Rooted in Data
The problem with video performance data is that there’s just too much of it. Worse, it’s shockingly devoid of insight.
Any company can rearrange basic numbers from the social media APIs, but that doesn’t mean it can inform your marketing.
Touchstorm has placed virtually every Google search query, YouTube channel, and user- and brand-made video inside one or more of our 10,000+ marketing categories. This enables unparalleled competitive comparisons and insights.
For the first time ever.
It’s Called the Touchstorm Video Index (TVi ® )
The TVi ® is Big Data. Our technology tracks trillions of video performance metrics daily, enhanced with qualitative data points you can’t get anywhere else.
We’ve segmented the content creators by age, gender and race. We’ve identified the brands, personalities, geographies, audience demographics, watch patterns and languages.
And we’ve turned it all into a wiki, where the creators themselves now add even deeper data points in exchange for free tools and sponsorship attention.
It’s Time for Big Data Sophistication
The crude days of post and pray viral video, “she sounds good” talent assessments, and barely-there media targeting for video are over.
By combining data and technology, Touchstorm’s strategic orientation, and decades of marketing experience advising big brands, the result is a goldmine of video marketing muscle that only Touchstorm can deliver.
The difference in your brand’s performance will astound you.