Ventana Research

Our Expertise

Spanning across business and IT, our research provides expert and tailored guidance to help organizations manage and optimize performance – to become not only more efficient but more effective. Pick the category you want to improve to start exploring.

Analytics

As information and technology converge, the speed and scale of analytics has changed drastically. It’s moved beyond business intelligence and dashboards of the past. With our guidance, learn how to embrace analytics anywhere in the organization.

Customer Experience

The mantra to optimize activities for the best possible outcome has been the purpose of CRM. Technology provides an opportunity for customers to express levels of satisfaction everywhere. We give guidance on ways to improve the customer experience.

Data

Organizations are gathering, storing, analyzing and using data in larger numbers than ever before, and this torrent of data can be hard to manage efficiently. Our research and guidance on big data will help you select and use big data technology effectively.

Digital Technology

Companies are challenged to maximize value creation from their business assets. Doing so requires the use of innovative technology across business. Our guidance on digital technology provides advice on how to embrace technology effectively to drive results.

Human Capital Management

Human resource professionals must attract, hire and retain talent. But complying with regulations in payroll and benefits is challenging. Our guidance on human capital management will help you select the best applications to engage workers with great results.

Marketing

In the information age, organizations need to leverage technology to understand, engage, and retain customers. Our research into marketing applications explores best practices enabling marketers to reach their audience effectively and maximize their outcomes.