Pierre P.

Description

Hello, my name is Pierre. I am an email specialist with over 4 years of experience able to help:
– Improving your deliverability and identifying the cause of your spam issues.
– Creating your tailored email infrastructure (for transactional, marketing and/or cold email campaigns).
– Running AB split tests to improve your campaign stats and overall marketing ROI.
– Writing content that will generate answers for cold email campaigns & interest for your newsletters.

What to expect for each service?

1) YOUR EMAILS ARE GOING TO SPAM, OR YOU EXPERIENCE LOW OPEN RATE

In order to assess your current deliverability situation and put together actionable strategies to improve your inboxing rate, I follow a 3 step process:

Analyze:
– Your IP and domain reputation toward 71 majors ESPs, possible blacklist presence and sender’s score as well as your DNS authentication settings.
– Do a historical analysis of your email data in order to find out when the spam issue happened, with which campaign and why.
– A content analysis of your newsletter, cold email templates or most used transactional content.

Recommendations
– You will have a precise idea of what led you to have spam issues, so we can put together best practices in order for this not to happen again.
– I will assist you in implementing the correct strategy to quickly improve your deliverability.

Conclusion:
– The action steps taken to improve your deliverability will take a few weeks to fully complete their purpose and bring your delivery back up. Your progress will be monitored on a daily basis, and once your delivery is back over 98% my mission will be over and you will be able to see the improvements through facts and figures.
– Make sure you have the best practice understanding required to minimize the spam risk in the future.

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2) WANT TO REACH OUT TO PROSPECTS OR POTENTIAL PARTNERS VIA EMAILS?

I will:
– Create a cold emailing infrastructure with all optimal DNS settings following your goals in terms of volume of leads.
– Write a sequence of 3-5 text only (with links) emails highlighting your service/product key selling point for the segment that we are emailing.
– Make sure your email land into the main inbox by following a warm-up period and monitoring your campaign’s deliverability on third-party software.

What to expect?

Results are variable from one industry to another. We get on average 40-50% open rate for the first campaigns, with conversion rate (the prospect will complete the action in the CTA) of 1-3%. Keep in mind that campaign success is not only based on the copywriting job but also the inherent success and interest generated by your product in your target market.

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3) WANT TO SEND NEWSLETTER AND PROMOTIONAL UPDATES TO YOUR OPTIN LIST?

I will:
– Create your infrastructure depending on your monthly email volume, your subscriber count and the possible APIs and connection you might need. Of course, with all optimal DNS settings.
– Tailor spam friendly templates and pull together content following your subscriber’s interest.
– Run your outreach and make sure to follow the email deliverability best practices required to make you reach 100% of your contacts.

What to expect?

We usually want to see at least a 35% open rate for the first campaigns, and after a few issues, we usually get over 50% of the open rate. The click rate should be equal or 5% fewer than your open rate, indicating that the content interests the readers.

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4) WANT TO IMPROVE YOUR CURRENT CAMPAIGNS EFFICIENCY?

I will deploy a data-driven email strategy and refine your content through AB split test. I will run all the required campaigns in your backend and I will be able to find what content and settings will give the highest ROI. I measure the efficiency of each hypothesis (A or B) through the open rate, click rate and answer rate of the campaigns.

The AB split test plan takes place for several weeks and will define:
– The best settings (sender’s name, send time/day, subject line, signature)
– The best content following how your readers will interact with it.

What to expect?
Using this method, I was able to create:
– Very targeted cold email campaigns generating over 70% of open rates, ad a 35% answer rate.
– Newsletter issues getting from 55 to 75% unique click rate.

I work with all major of the shelf email software (SendGrid, MailChimp, ActiveCampaigns,…), all the self-hosted platforms (MailWizz, MoonMail,…) and the majors SMTP (MailGun, Postmark,..)
I also have licenses for LinkedIn Premium to search for leads and several email deliverability software (GlockApp, SendForensic, ReturnPath,…)

I am fluent in French and English, always happy to meet people with exciting projects.

Come talk to me!