Juan Pablo C.

Description

Looking for help with Google Ads?

This is what clients say about me:

“I’ve had Juan Pablo doing SEM work for my companies and he’s a quick and extremely capable resource.”
Tom Herman · Jetsemani Travel
Co-founder of govWorks (CTO), DashBid (CEO), and Jetsemani Travel (CEO). COO at JumpTV.

“Juan Pablo was an excellent help in the definition of our whole online Marketing strategy.”
Guillermo Torrealba · Buda.com (Latin America’s largest cryptocurrency exchange)

“Juan provides great insight and expertise in FB and Adwords marketing. I am learning a lot from him. Will hire Juan for all of my future project in social and Adwords advertising.”

“Just an amazing contractor with big goals and aspirations to help those in need of his services. His advise was unparalleled and saved me from making huge business mistakes. Thanks Juan!!”

“Excellent skills and experience. Thanks for all the work you did on our campaigns.”

“Juan Pablo was excellent, pitching the training at just the right level and staggering over a couple of weeks allowed for time to put the training into practice.”

“good work, extremely professional.”

“Juan is very easy to work with and very thorough”

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Who I Am and How I Can Help You
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I’m a business professional from Chile, with over 14 years of experience. I’ve worked mostly on digital Marketing, consulting and entrepreneurship. Awarded Top Rated Freelancer status on Upwork in 2015 & 2020.

As an entrepreneur, agency employee and consultant, I’ve worked in multiple markets, with businesses ranging from big corporations, start-ups, to local businesses and even family members. So I think it’s safe to say I’ve pretty much seen it all, and more importantly, can help you see landmines from a mile away, and great opportunities, too.

My ultimate goal in each and every project is to give my clients a great return on investment (ROI), as hands-free as possible.

Worked in 2 big digital agencies (Reprise Media & mainADV), with greatly satisfied clients & employers. It’s not unusual for my clients to improve their lead-flow by 200% or more within 1 month of launching a campaign with me. (Results may vary)

Previously while working in agencies, I managed up to $50,000/month in advertising budgets. I’m also a freelance, business & personal productivity coach.

– Proven track record of improving results for both small (start-ups & local clients) & large companies (Microsoft, Unilever, others)

– Experienced with the following traffic platforms:
– Google Ads (Google AdWords), Microsoft Adcenter (Bing/Yahoo), LinkedIn Ads, Facebook Ads
– Retargeting on Perfect Audience, Adroll & Google Ads, & Display programmatic buying/RTB platforms such as DoubleClick, Appnexus, Media Math & others.
– PPV on Trafficvance and LeadImpact
– Marin bid management software.

– Strategic approach – I hold a 5-year degree in Business Administration, from one of the top Business Schools in my country (graduated with distinction). I’ve done finance, strategy, project management and coaching coursework after graduation.
– Fluent English & native Spanish skills
– Easy to work with & reliable
– Approved the PET (Preliminary English Test) with honorable mention. Also scored 6.7 out of 7.0 on TOEFL coursework.
– Very competent with software (I did a lot of programming coursework before I studied business). I learn quickly.

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Services Performed
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Fix targeting issues
Fix settings issues
Fix conversion tracking issues
Fix broken links in ads
Fix bad ad copy & landing page selection leading to poor results
Fix improper bidding
Fix not doing split testing or doing it improperly
Fix not implementing retargeting
Fix bad/no negative keywords
Fix poor landing pages, and more.

Ongoing optimizations include:

Budget optimization so that high-ROI campaigns are prioritized
Bid optimization
Search query optimization (adding/removing keywords based on conversion data)
Split testing with statistical significance criteria
Extensions and audiences optimization

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Why you should considering hiring me
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If you need growth, I’m your guy. I know what works and what doesn’t. And I won’t sugar coat things for you. If your current strategy sucks, I’ll tell you upfront. And I’ll help you fix it until you get the results you want, and the freedom to focus on working on all the other important things you need to keep your eye on as a business owner.

If this approach makes sense to you, let’s talk about your company and your project. Just shoot me a message if you have an interesting opportunity.

Thanks,

Juan Pablo Cangas
Expert in Google Ads, SEM/PPC, Paid Media, Facebook Ads