Clarify – Full-Stack AI CRM with Prospecting and Call Intelligence

Description

Clarify is a full-stack AI CRM that combines contact and deal management, prospecting, enrichment, outbound campaigns, reporting and call intelligence in one system. Its built-in sales agent, Rep, preps meetings, logs calls, updates deals and drafts follow-ups, so the CRM largely maintains itself instead of relying on manual data entry.

Clarify says more than 8,000 GTM teams use it, and its 9 November 2026 Product Hunt launch, pitched as the AI CRM that replaces five tools, drew more than 500 upvotes. Pricing is unusual: seats are unlimited on every plan, and you pay in credits for the work the AI actually does.

Who Clarify Is For

• Founder-led and early-stage teams who want a CRM that sets itself up from email and calendar history.
• Small sales and growth teams tired of paying per seat for a CRM, a prospecting database, an enrichment tool and a call recorder.
• Marketers running outbound who want ICP lead lists, enrichment and email campaigns tied to the same pipeline.
• AI-forward operators who want to query and update their CRM from Claude, ChatGPT, Cursor or Slack.

Core Capabilities

Self-Building CRM

Connect Gmail or Outlook and your calendar, and Clarify creates contacts, companies and conversation history, detects new opportunities and moves deals through stages. Name a custom field and its AI sets it up and fills it in.

Rep, the AI Sales Agent

Rep briefs you before meetings, records and summarises calls, turns them into next steps, drafts follow-ups and answers plain-English questions about any account. It can also build dashboards and reports from live pipeline data, and you approve anything before it is sent.

Prospecting, Enrichment and Campaigns

Lead Finder surfaces prospects that match your ideal customer profile, enriched and scored, and Rep drafts a campaign and enrols them. Enrichment runs as a waterfall in the background, and Clarify’s own pricing page says enrichment and meeting recording never consume credits.

Agents, Workflows and MCP

Custom agents can be built from templates or natural language and run on a schedule or trigger, with or without human approval. An official MCP server and API connect Clarify to Claude, ChatGPT, Cursor and Slack.

Key Features Summary

• Unlimited seats on every plan, including Free
• Automatic contacts, companies and deals from email and calendar
• Call recorder, notetaker and meeting summaries
• Rep AI sales agent for prep, follow-ups and reporting
• Lead Finder with ICP matching, enrichment and scoring
• Email campaigns linked to the pipeline
• AI fields with autofill and custom agents
• MCP server and integrations with Google, Microsoft, HubSpot, LinkedIn and Zapier

Plans & Pricing

Clarify is freemium. Every plan has unlimited seats; you pay for AI work in credits, for example around 30 credits for a meeting summary and 1 per campaign email.

Pricing checked 10 November 2026 from https://www.clarify.ai/pricing. Prices in US dollars. Paid plans can switch on overage credits with a spending cap; Starter credits do not roll over.

Pros & Cons

Pros

• Unlimited seats make it cheap to bring a whole team in.
• Replaces several point tools: CRM, prospecting, enrichment and call recording.
• Strong AI-native extras, including MCP access and self-configuring fields.

Cons

• Credit-based billing takes some modelling before you can predict costs.
• Workflow automation sits on Growth, a large jump from $50 to $1,000 a month.
• Teams with complex legacy CRM set-ups face a migration project.

Where Clarify Fits

Clarify sits where lead generation meets marketing automation: it finds and enriches prospects, runs email campaigns and keeps the pipeline current without manual admin. It is a CRM first, so pair it with your existing marketing stack rather than expecting full marketing automation. For capturing and qualifying those leads in a mobile funnel, see Perspective Funnels. Comparing options? Browse our directory of AI tools for digital marketers.

FAQs

Is Clarify free?

Yes. The Free plan costs $0 with unlimited seats, 1,000 credits a month, 20,000 records and one active campaign. Paid plans add credits, records and features.

How do Clarify credits work?

Credits pay for AI work such as meeting summaries, deal updates, task creation and workflow runs. Enrichment and meeting recording do not use credits, and you get alerts at 80%, 90% and 100% of your allowance.

Can I use Clarify with ChatGPT or Claude?

Yes. Clarify offers an official MCP server and API, so you can search and update your CRM from Claude, ChatGPT, Cursor or Slack.