A beginner’s guide to keyword mapping (with template)

A beginner’s guide to keyword mapping (with template)
When you’re working in house, you often find yourself trapped in a loop of urgent work, with little to no time to evaluate your strategy and set out objectives for your site.

I’ve found myself in this position all too often. Going through the motions of business as usual without getting a good sense of the value of my work or being strategic about it.

In this article you’ll learn how to build a case to give yourself some strategy time by showing the long term value of it, and how to maximise the benefits of keyword mapping in your SEO strategy.

What is keyword mapping and why does it matter?
Keyword mapping is the process of pairing your target keywords to their goal landing pages.

The main benefits of keyword mapping are:

An informed internal linking strategy
Easily measuring the effectiveness of your SEO efforts
More persuasive reporting
Being able to notice and react quickly when things aren’t going well
So what are we looking to achieve? Ranking with the right pages for the right keywords at the bottom of the funnel.

A step-by-step guide to keyword mapping
Now that we know why we want to do this exercise and what we’re looking to achieve, let’s look at the “how”.

Use this guide as an orientation. Depending on the maturity of your site and your SEO efforts on it so far, some steps might not make sense to you.